Good Pride Month Promos Need More Than Just Rainbows

During Pride Month in June, all sorts of consumer brands and service providers adopt the rainbow flag as a way to show support for the LGBTQ+ community. But simply putting a rainbow on a product is no longer enough. Consumers and activists increasingly want to see action combined with these shows of support…

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Scalable Brands Makes Promo Industry Acquisitions, Including PMGOA

Venture capital firm Scalable Brands, which focuses on the promotional products and print-on-demand industries, announced that it has acquired Promotional Manufacturing Group of America (PMGOA), which is rebranding as Promoful. It has also acquired SameDayPOD, which includes Swagify.com. The brands will move forward as Promoful and SameDayPOD, and will be led by Ben Taylor as president…

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5 Do’s and Don’ts of Using LinkedIn for Your Promo Business

We recently covered the topic of LinkedIn—specifically, how a handful of promo pros are using the platform and how you can get the most out of it for your own promo business. But with so much to know and learn about LinkedIn, there’s always more to cover. So we created this list of LinkedIn do’s and don’ts…

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