With augmented reality technology, an ad is more than an ad. In this case, a shirt is much more than a shirt. This shirt in particular is the official jersey for English Premier League team Southampton F.C., which is using AR technology to give fans more than just a way to rep their favorite team…
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How a Fully Promoted Franchisee Handled a Cardigan Embroidery Spec Sample for a Very Famous Pop Star
Last year, a Fully Promoted franchisee earned a high-profile project doing an embroidery spec sample for one of the biggest pop stars on the planet. The finished product was featured in a hit music video, a financial commercial and the artist’s merch store. Here’s how the project came together…
Read MoreOlivia Rodrigo Sent a Fully-Branded ‘Sour’ Promo Kit to Famous Friends
To celebrate the release of her debut album “Sour,” Olivia Rodrigo sent some famous friends a branded promo kit, which included apparel, candy, a notebook, bumper stickers and more. It’s a pretty smart way to market an album—if you have Kim Kardashian’s address, that is…
Read MoreThe Reusable Fast Food Packaging Wave Is Growing
Burger King recently launched a reusable packaging program where customers could use and return sandwich containers and cups. Starbucks followed suit, announcing a reuse and recycling program for cups in some locations. McDonald’s and, most recently, Tim Hortons have undertaken similar initiatives…
Read More6 Promotional Product Ideas for the Bars and Restaurants Market
The pandemic has changed the way bars and restaurants do business. Yes, they’ll need employee uniforms, menus and bottle openers just like before. But they’ll also need to-go containers for curbside customers and mask accessories for staff. Here are a few ideas for this new, hybrid operating environment…
Read MoreAs the Pandemic Subsides, What Comes Next for Kitting?
Over the last year, kitting has become all the rage, especially for companies and brands looking to reach at-home workforces or host virtual events. But as the pandemic subsides, what comes next for kitting—and where does it fit in the promo distributor’s toolkit moving forward?…
Read MoreNew Era’s Short-Lived ‘Local Market’ MLB Caps Were a Total Disaster
On Tuesday, New Era released a series of MLB caps decorated with patches depicting landmarks, food items, area codes and other local oddities specific to each team. It went … poorly. So poorly, in fact, that New Era pulled the plug on the entire line by Wednesday. What happened?…
Read MoreVideo Meetings and Remote Work Are Here to Stay: What It Means for Promotional Polos and Business Casual Apparel
When remote work started last March, most of us thought it would be a temporary thing—two weeks, maybe a month. A year later, that temporary change has become permanent for many workers. Here’s what this new way of business life means for distributors selling polos and business casual apparel…
Read More‘Space Jam 2’ Will Have 200 Licensed Merch Partners as Warner Bros. Looks to Top Original’s Reported $1.2B Merchandise Haul
Warner Bros. made a reported $1.2 billion in merchandise sales from the original “Space Jam,” thanks to hundreds of licensing collaborations. For the sequel due out this year, the studio is once again leaning heavily into licensing, with 200 merchandise partners on board. Can Warner Bros. beat its own high score?…
Read MoreFedEx, UPS Increase Shipping Surcharges as Pandemic Supply Chain Issues Stick Around
Both UPS and FedEx have announced additional peak surcharges as a result of the pandemic’s continued disruption of the shipping industry. FedEx announced increased fees for multiple ground shipping options, while UPS increased prices of international shipments from Asian and Oceanic countries, including China…
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