Liquid Death Mountain Water’s 2021 branded apparel sales passed $3 million, a huge increase from $700,000 the year before. Founder and CEO Mike Cessario said that more than half of direct-to-consumer purchases in 2021 also included a product from Liquid Death’s online store, and made clear the company is fully buying into branded merchandise…
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8 Promotional Product Ideas for Remote Workers
Some companies are finally gearing up for a return to the office, but many others are staying fully or partially remote, especially as a way to woo employees in a competitive labor market. Those companies will be in need of promotional products for remote workers. Give them the good stuff with these ideas…
Read MoreHow to Win Business With Self Promos: 4 Ideas for Distributors
When it comes to marketing materials for a distributor, self promos are a no brainer. What could be a better way to show the world what you do than by giving out a branded product? Here are some ideas to help you put your own no-fail self promo program in place…
Read MoreMichelob Goes Big Again With ‘NBA Jam’ Merch Collection, Retro Website and Pop-Up Experience at NBA All Star Game
Michelob Ultra’s “NBA Jam” pop-up experience and retro website is a great example of a promotion with a strong theme that brought together social media engagement, in-person experiential elements and e-commerce, with branded merchandise at the center of it all. Boom shaka laka…
Read MoreBAMKO Announces Strategic Partnership With Carder and Associates LLC
BAMKO announced a new strategic partnership with corporate gifting company Carder and Associates LLC. BAMKO likened the partnership model to a Silicon Valley incubator, where the company uses its stature to nurture another and help it achieve growth. Carder will preserve its ownership and autonomy, but will merge…
Read More4 Staffing, Hiring and Employee Retention Best Practices for Print and Promo Businesses
If acquiring and retaining top talent is more critical than ever, it’s also more difficult. Employees now have most of the leverage, and the print and promo industry faced an uphill battle in attracting talent even before the pandemic. Industry companies need to step up their game if they want to keep valuable employees and bring in new ones…
Read MoreJustin Bieber Meal and Merch Led to 10% Sales Increase for Tim Hortons, Reversing Pandemic Declines
We knew the Justin Bieber meal and merchandise at Tim Hortons sold well. But did you know that the partnership was so popular that it pretty much brought sales back to normal after pandemic-related declines? Tim Hortons reported a 10.3% sales increase at stores that introduced the Biebs line, after posting an 11% decline for the same quarter the prior year…
Read MoreFormer Competitors InkSoft and Printavo Acquired in Private Equity Deal
InkSoft and Printavo, a pair of cloud-based software providers for the decorated apparel and promotional products industries, were acquired yesterday by PSG and Blue Star Innovation Partners, both private equity firms. Former competitors, InkSoft and Printavo offer similar services. Terms of the deal were not disclosed…
Read MoreUPS Debuts Branded Streetwear and Merchandise Collection at New York Fashion Week
UPS is jumping into the fashion market by releasing a limited edition apparel and merchandise collection that debuted at New York Fashion Week. Yes, this is the same UPS known for brown uniforms and delivering packages. The “Be Unstoppable” collection includes T-shirts, joggers, caps, water bottles, speakers and more…
Read MoreVans and Crayola Go Customizable With Co-Branded Apparel Line
Vans and Crayola are teaming up again for a line of colorful sneakers, apparel and accessories, including customizable Vans sneakers. Each shoe style features vibrant color schemes reminiscent of the Crayola packaging, and some even have things like Velcro straps that look like crayons. There are also hoodies and T-shirts…
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