After the viral moment from the PGA Championship, Michelob Ultra tracked down #TheMichelobGuy—real name, Mark Radetic—and got permission to use his likeness in an ad. The brand also released a T-shirt and hat featuring Radetic in his now-iconic pose, ensuring that both the man and the moment would live on forever in merchandise form…
Read MoreHanesbrands Inc. recently disclosed that it was hit with a ransomware attack. In a Security and Exchange Commission regulatory filing Tuesday, the company said the attack began on May 24 and that its “forensic investigation and assessment of the impact of this event is ongoing.” It is unclear if the attack affected employee or customer information…
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The summer tour is the most sacred of rock ‘n’ roll traditions, but it’s not just for bands. KIND, the snack company known for its healthy fruit-and-nut bars, is road-tripping across the U.S. from May to August to promote its new frozen treat bars. And, like any good tour, there’s exclusive merch—all of which is already sold out…
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When “Jurassic World: Dominion” hits theaters on June 10, everything about it will be larger than life. The merchandise, however, will be smaller-scale. That’s because the studios behind the movie have teamed up with Accompany, a design and fashion marketplace, for a merch collection where every item is hand-made by artisans in Nepal and India…
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This summer, millions of Americans will fire up their grills. Some will use propane, others charcoal. But a lucky few will do it with [checks notes] Miller Lite Beercoal. Yes, the enterprising beer brand known for its promotional marketing prowess is back at it with Beercoal—charcoal infused with real Miller Lite. The first batch of the limited release sold out…
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Arch Promo Group, Roxana, Illinois, yesterday announced that it has acquired Drum-Line LLC, the supplier of calendars, journals, notebooks and more based in Stuttgart, Arkansas. Drum-Line joins Gemini, TKCups-Sorg’s, ProRose and F&H Ribbon as part of Arch Promo Group. Terms of the sale were not disclosed…
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You know how there’s always an unofficial Song of the Summer—the song with just the right vibes for that specific moment in time? Think Rihanna’s “Umbrella” in 2007 or Robin Thicke’s “Blurred Lines” in 2013. (Man, we’re getting old.) Well, if there was a promo version of the Song of the Summer, it’d be Ball Park’s latest promotional product…
Read MoreOnline stores have become so commonplace, you do not need to be a tech whiz to get started. But you do need to understand your client’s goals and how a store can meet them. Just like the store itself, the most critical work happens on the back end—the parts the customer does not see but which are essential to success…
Read MoreRon Weaver is president and CEO of Apex Advertising, a full-service promotional products marketing agency with annual revenue of $24.6 million, offices in nine states and a team of 65. But on this day in mid-December, it was a trio of kindergarteners running the show. Not that Weaver minded ceding control…
Read MorePresident Biden has so far left the Trump administration’s China tariffs mostly intact, but with inflation still running wild, that could soon change. Reuters reported that U.S. Treasury Secretary Janet Yellen is urging the Biden administration to consider reducing or eliminating some tariffs on Chinese goods as a means of mitigating rising prices for consumer goods…
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