Collection: Trending Stories

How One Distributor Overcame Inventory Challenges to Deliver Promo Kits for a Client

It can be hard to tell clients that product they had their hearts set on is out of stock, but things happen—especially right now when inventory and lead times can be real bears. That doesn’t mean the order is beyond repair. There are so many options to choose from as long as you have the know-how and initiative to call upon other suppliers…

National Pizza Party Day is May 20, and Pizza Hut is celebrating with a fun online promotion. Well, Pizza Hut Australia, anyway. (While there’s plenty of NPPD fanfare around the internet, U.S. Pizza Huts do not appear to be partaking.) Regardless, the promotion involves an online prize wheel, branded merchandise and a nostalgic pop culture tie-in…

Smart Source announced that it has acquired Suncoast Marketing Inc. The acquisition will allow Smart Source to further increase market share and strengthen its existing South Florida operations, while giving Suncoast access to the tools necessary to be a market leader and grow its business in a changing industry…

Even Crypto and NFT Brands Are Using Real Branded Merchandise

If you were spooked by the idea of virtual merchandise eventually replacing the physical kind, well, this should calm your nerves: Even the biggest names in non-fungible tokens (NFTs) and cryptocurrency are using real branded merchandise. A lot of it. Bored Ape Yacht Club, for example, has a full online store stocked with…

Zagwear, a branded merchandise agency headquartered in White Plains, New York, has acquired Arrow Promotional, a New York City and UK-based promotional merchandise company with a long list of top-tier clients. Arrow Promotional’s operations, including offices in New York, Denver and the UK, will be consolidated into Zagwear…

Who was the biggest duo of the ’80s? It was Doritos and “Stranger Things,” obviously. OK, only one of those was actually around in the ’80s, but no matter. The two are teaming up to promote the upcoming fourth season of the hit Netflix series with a virtual concert featuring ’80s pop royalty, special Doritos packaging and some killer concert merch…

Cap America Inc. announced the acquisition of Minnesota-based custom knitwear company Wear-A-Knit. The terms of the acquisition were not disclosed. Wear-A-Knit produces USA-made knitwear for the promotional products and sporting goods industries. Founded in 1977, the company has had two major expansions, the most recent being the company’s purchase of Stitch-It Designs…

These days, it feels like every brand is going the nostalgia route for advertising, marketing and branded merchandise. And why not? It works. But what’s the only thing more nostalgic than current brands drawing on older designs and properties for new promotions? How about merch for brands that have been out of business for decades?…

It seems that 4imprint is back. The distributor said in a trading update last week that it is on track to reach $1 billion in revenue for 2022. MarketWatch also reported that the company’s order counts for the first four months of the year were 11% higher than in 2019, while average order value was up 27%…

Adidas’ Latest NFT Move Expands Interplay Between Physical and Digital Merchandise

The continuation of a program Adidas launched in January, the move firmly establishes the brand as an innovator in the area of interplay between physical and digital merchandise. This second round of apparel not only serves as a counterpart to the NFT, but is an incentive for NFT collectors to move onto the second phase of a larger program…

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