Sometimes, the hardest part of a business transaction is marketing yourself to potential clients. You could have the best products and capabilities in the entire industry, but if customers don’t know you or what you do, your inbox will be quiet. Like so many of her peers, Beth Levine, founder of Multi Media Promotions, Plainview,…
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Print+Promo Marketing Announces 2023 Power Meeting and Power House Dates
Where can you talk projects, find new products and solve business challenges? Only at Power Meetings, powered by Print+Promo Marketing. These events remain the gold standard in industry relationship-building events — and they’re back for 2023. Three days of one-on-one meetings provide a networking experience that large trade shows and other events simply can’t match,…
Read MoreHot Apparel Trends to Remember for 2023
At the close of every year, the fashion world gets a little makeover. Some apparel trends will stay around for the long term, whereas others fade in and out quickly. Most trends are dictated by retail and global influences, and while distributors probably aren’t going straight to the runway or H&M for the latest looks,…
Read MoreMore than a Buzzword: How to Cut Through Self-Care’s Marketing Noise
When you hear the phrase “self-care,” what comes to mind? Maybe it’s sipping a piping cup of tea with a good book as the aroma of lavender fills the space around you. Or maybe it’s just one extra task you’re supposed to fit into an already busy schedule that includes work deadlines, meal prep and…
Read MoreContinuous Forms: A Hidden Pocket of Profitable Business
Ask most distributors where they are focusing their print selling efforts and you’ll discover that business forms aren’t on their radar. Continuous forms, in particular, are not just low on the list — for most, they aren’t on the list at all. Distributors are building their print product and service portfolios around everything from commercial…
Read MorePromoStandards Announces Hack-A-Thon Winning Teams
Out of seven teams encompassing more than 50 participants and representing 33 companies from around the world, PromoStandards announced the official first-place and runner-up teams for its inaugural virtual Hack-A-Thon. In September of this year, PromoStandards hosted the Hack-A-Thon, sponsored by Essent. The event consisted of cross-functional teams that used PromoStandards protocols, allowing them to…
Read MoreSpecialty Mailing’s Steve Stancic Explains His Company’s New Capabilities and Why Solution-Based Approaches Work
As part of Print+Promo Marketing’s ongoing feature, Executive Perspectives, we get to know leading professionals in the print and promotional industry. This month, we interviewed Steve Stancic, president of Specialty Mailing, St. Louis. Here, he highlights the issues he’s monitoring, shares his company’s new capabilities and explains why solution-based approaches work…
Read MoreWhy Experiential Food Gift Giving Should Be On Your Radar
To distributors, it might not seem like the best fit. After all, food has an expiration date. How then will your client remember you? The answer is simple — give them an experience they simply cannot forget. Dawn Pilon, account executive for Chocolate Chocolate, Blaine, Washington, believes one of the biggest mistakes distributors…
Read More2022 Top Suppliers: Staton Corporate & Casual’s Inventory Investment and Family Atmosphere
Check out our conversation with Billie Staton, president of Staton Corporate & Casual, about how robust inventory allowed for double-digit sales growth, and how her company benefits from its family-like atmosphere.
Read MoreDenny’s Is Selling a T-shirt Worth $2,000 for $5.99
Denny’s is selling a T-shirt as part of a Black Friday promotion that might only cost $5.99, but is really worth more than $2,000. That’s because it’s a ticket to a free Everyday Value Slam meal every day for a year.
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