Lizz Reidy and Jenna Sackett of Stahls’ demoed a variety of decoration placements and strategies to make promo apparel stand out in a populated market.
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Branded Merch Turns McNeese State Student Manager Into an NCAA Tournament Sensation
The viral success of Amir “Aura” Khan led to his face on socks and T-shirts – and revealed a fascinating new wrinkle in the NIL phenomenon.
Read MoreCanadian Promo Pros React to Weakened Ties With the U.S., Uncertain Economic & Political Climate
Consumers are eschewing American goods and tightening purse strings in the midst of concern on several fronts – a shift that’s also being felt in promo.
Read MoreUsing Scent in Direct Mail To Attract & Win Customers
Our sense of smell can trigger powerful emotions, such as memories, or creativity. In direct mail, scent plays a big role in creating – or enhancing – customer experience when a consumer receives a marketing piece.
Read MoreDecorating Roundup: International Coatings Releases White Ink for Polyester
Also, Vastex offers a new exhaust hood for direct-to-film printing, and Tru Art Advertising Calendars has invested in a digital inkjet production printer.
Read MoreTrump Issues Executive Order Phasing Out Paper Checks Issued by Government
The order states that all government departments and agencies must switch to digital payments by September.
Read MoreQ&A: Fujifilm’s Vision for the Future of Print
In this exclusive Q&A conducted during FUJIFILM North America Corp., Graphic Communication Division’s recent Digital Disruption Reveal, Printing Impressions speaks with Hidetoshi “Toshi” Kino, senior managing director of print-on-demand solutions, and Yuji Oki, general manager, about the division’s evolving strategy, vision, and mission.
Read MoreBluesky’s Viral T-Shirt Mocking Mark Zuckerberg Embodies Moment Merch Success
The social media platform’s CEO wore a shirt on stage at South by Southwest mocking a shirt that Meta CEO Zuckerberg wore to hype himself. Fans (or haters) wanted in on the Bluesky action.
Read MoreCintas Ends $5.3 Billion Acquisition Bid for UniFirst
The Counselor Top 40 distributor said it couldn’t hold substantive talks with UniFirst, a key competitor in the uniforms space, on what would have been its biggest acquisition ever.
Read MoreTransforming Trash Into Tech: Gomi’s Innovative Upcycled Accessories
The U.K.-based company takes hard-to-recycle plastics and retired e-bike batteries and transforms them into power banks and other accessories. The brand has won admirers in promo.
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