If you have ever bought anything from a resale site, you’ve probably seen the way the item’s condition is listed—”mint,” “excellent,” “good,” etc. But if you’re shopping on eBay for BTS-branded McDonald’s items, you might run across a “greasy” product or two—and some are even selling…
Read MoreDuring Pride Month in June, all sorts of consumer brands and service providers adopt the rainbow flag as a way to show support for the LGBTQ+ community. But simply putting a rainbow on a product is no longer enough. Consumers and activists increasingly want to see action combined with these shows of support…
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Miller Lite partnered with New Balance for the first ever “beer shoe,” which is just a regular can cooler made from shoe material. Specifically, it’s modeled after the official shoe of lawn-mowing dads everywhere, the New Balance 624. The only thing missing are the grass stains…
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Venture capital firm Scalable Brands, which focuses on the promotional products and print-on-demand industries, announced that it has acquired Promotional Manufacturing Group of America (PMGOA), which is rebranding as Promoful. It has also acquired SameDayPOD, which includes Swagify.com. The brands will move forward as Promoful and SameDayPOD, and will be led by Ben Taylor as president…
Read MoreAfter a couple of merchandise collaborations with music stars, McDonald’s finally released its collaboration with K-Pop sensations BTS. The partnership includes employee uniforms, a merch collection and branded food packaging. And BTS fans are going nuts, even buying the sauce packets from resale sites like eBay…
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We recently covered the topic of LinkedIn—specifically, how a handful of promo pros are using the platform and how you can get the most out of it for your own promo business. But with so much to know and learn about LinkedIn, there’s always more to cover. So we created this list of LinkedIn do’s and don’ts…
Read MoreWith augmented reality technology, an ad is more than an ad. In this case, a shirt is much more than a shirt. This shirt in particular is the official jersey for English Premier League team Southampton F.C., which is using AR technology to give fans more than just a way to rep their favorite team…
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Last year, a Fully Promoted franchisee earned a high-profile project doing an embroidery spec sample for one of the biggest pop stars on the planet. The finished product was featured in a hit music video, a financial commercial and the artist’s merch store. Here’s how the project came together…
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To celebrate the release of her debut album “Sour,” Olivia Rodrigo sent some famous friends a branded promo kit, which included apparel, candy, a notebook, bumper stickers and more. It’s a pretty smart way to market an album—if you have Kim Kardashian’s address, that is…
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Burger King recently launched a reusable packaging program where customers could use and return sandwich containers and cups. Starbucks followed suit, announcing a reuse and recycling program for cups in some locations. McDonald’s and, most recently, Tim Hortons have undertaken similar initiatives…
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