Nike filed trademarks in October for virtual products like headwear, eyewear, bags, backpacks and sports products under the Nike and Jordan brands that would include the iconic Swoosh and Jumpman logos, as well as the “Just Do It” slogan…
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One young New Mexico State University soccer fan got to design a T-shirt that the school handed out before the women’s soccer team faced off against Utah Valley last night. Mason Gurule won a contest put on by NMSU’s social media department where fans could submit designs for T-shirts…
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VistaPrint last week launched Vista, a new parent brand comprising VistaPrint, 99designs, Wix and Crello, the company’s newest acquisition. Crello is a digital design platform that allows users to create and edit images for the web and social media. It’s the latest in a line of moves from VistaPrint designed to transform the company from online print provider to one-stop shop…
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Fanatics will become the official e-commerce partner of the Olympics. The deal covers online merchandise sales for all Olympic games up to and including the 2028 Summer Games in Los Angeles, with the exception of the 2022 Beijing Winter Olympics (due to China’s existing agreement with Alibaba). The deal also includes licensing rights to previous Olympic games…
Read MoreNow more than ever, it is helpful for your clients to better understand the supply chain and the complexities that you navigate for them. It is where you add value. You not only need to pass on those increases, but you also need to protect your traditional margins to better cover your increases in cost of operations. Here are some ways to do that…
Read MoreWes Anderson’s latest flick, “The French Dispatch,” is finally coming out after some COVID-related delays, and fans can go to Dayglow coffee shop locations in Los Angeles and Chicago for “French Dispatch” pop-up events. When they get there, fans can grab a “French Dispatch” print magazine, drink from special coffee mugs, take home various branded merchandise and more…
Read MoreTaco Bell wanted to get people excited about its breakfast menu, so it gave out free breakfast burritos and released a collection of branded sleepwear. The line includes men and women’s pajama sets, taco slippers, a burrito blanket, a bath robe, an eye mask and a plush blanket modeled after a Taco Bell sauce packet…
Read MoreThe Chicago Sky just won the WNBA championship, but you might not know that if you get your sports cues from merchandise. Unlike when other hometown teams have won their leagues’ biggest trophies, Chicago retailers are saying that there’s a shortage of Sky championship gear…
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Cameo, the content platform that lets you pay celebrities to say happy birthday to your friend, is venturing into the branded merchandise world by acquiring Represent. Cameo purchased Represent from former owner Custom Ink, which will continue to play a part in production, fulfillment and logistics for Represent as it merges with Cameo…
Read MoreTo mark the return of HBO’s “Succession” for its third season, Scottish soccer club Heart of Midlothian used the fictional Roy family’s company as a jersey sponsor, raising money for charity and referencing a plot point from an earlier season of the show…
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