BTS mania has even made it onto McDonald’s employee T-shirts, which will roll out in restaurants across the world later this month. The shirts feature Korean lettering for BTS and McDonald’s, and the word “crew” in English. They are part of a marketing effort to introduce a “BTS meal” similar to the ones Travis Scott and J. Balvin collaborated with McDonald’s on…
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3 Key Takeaways From the Latest Promotional Products Industry Recovery Research
NAPCO Research and Promo Marketing recently released the fourth iteration of their ongoing Promotional Products Industry Recovery Research, which aims to track how the promotional products industry is reemerging from issues faced during the COVID-19 crisis. According to the latest current indicators reading, business activity throughout the industry is rising…
Read MoreA Promo Gold Rush? After Starbucks Korea’s Hugely Popular Summer Giveaway, Other Brands Are Lining Up to Try Similar Promotions
After seeing a pair of Starbucks promos become the it-products last summer, other Korean brands are trying to catch that same lightning in a different bottle. A number of brands have begun rolling out camping gear and suitcases as customer loyalty incentives, with many of the products similar (and in some cases identical) to the ones Starbucks used…
Read MoreBall Park Wants Summer to Officially Start May 20 (and Will Give You a Killer Prize Pack If You Sign the Petition)
To convince America to sign a petition that would make May 20 the official start of summer, Ball Park is holding a giveaway where 75 lucky winners will receive a prize pack that includes a hoot dog pool float, kiddie pool, pool noodle (complete with grill marks), a visor, an apron, flip flops and sunscreen…
Read MoreWhat the New CDC Guidelines Could Mean for Mask Demand
The CDC announcement that vaccinated adults don’t have to wear masks outside and in some indoor environments came as somewhat of a surprise. For the promotional products industry, masks were a lifeline. But things are slowly returning to normal. And, now, industry companies might be left wondering how the new CDC guidance could impact mask demand…
Read More7-Eleven’s Streetwear Collaboration Uses Branded Apparel, In-Store Signage to Elevates the Brand to New Heights
Chicago designer Joe Freshgoods just dropped a collaboration with 7-Eleven that includes sweatshirts, shirts, socks and in-store signage that reflect the JFG brand. Starting today at 7:11 p.m. (!!!) the products included in the aptly named “Brainfreeze Szn” collection will be available on the Joe Freshgoods site, with a second drop scheduled for two weeks later…
Read MoreDoritos Versus Cheetos’ Flamin’ Hot Face-Off Is a Masterclass In Promotional Marketing to Gen Z
Doritos and Cheetos are “competing” in the Flamin’ Hot Face-Off, trying to win social media support in exchange for exclusive merchandise drops. With some big-name influencers involved, too, it’s got everything a modern promotional campaign needs to be successful…
Read MoreMcDonald’s Will Put Vaccine Info on Coffee Cups and Delivery Stickers
Starting in July, McDonald’s coffee cups and stickers will feature the phrase “We Can Do This,” a slogan borrowed from the U.S. Department of Health and Human Services to encourage vaccine confidence in the U.S. The items will also include the vaccines.gov web address to schedule appointments and read safety information…
Read MoreNew Balance Releases New York MTA-Branded Sneakers
New Balance is releasing a special edition 920 shoe with the New York Metropolitan Transit Authority (MTA) logo embroidered on the back. Inspired by the New York subway, the shoe has a gray and white color scheme, reminiscent of the metal trains and concrete platforms…
Read MoreA Supplier’s Ambitious Interactive Game Combines Packaging, Labels and Experiential Online Marketing—and Highlights the Limitless Potential of Print
What’s the best way to showcase modern online marketing methods and the latest advances in packaging and labeling products? A fictional murder mystery set in the 1920s, of course. If that made you do a double take, well, that’s what Repacorp Inc. was counting on…
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