Kettering Health Network is suing a Fully Promoted franchisee for more than $1.2 million after the company allegedly failed to deliver masks Kettering ordered last spring, and then finally delivered counterfeit N95 masks in December. Kettering Health filed the lawsuit on May 3 against Jade Designs LLC, dba Fully Promoted…
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Unlikely Promotional Marketing Lessons From ‘The Circle,’ Netflix’s Insane Reality Show
Have you guys watched “The Circle” on Netflix? If you haven’t, it is insane. Basically they put a handful of people into one-bedroom apartments, where they interact with other contestants via a social media platform called “The Circle” without ever actually seeing anyone’s face. From there, it’s basically like a combination of “Survivor” and the…
Read MoreHALO Launches Brand Redesign
HALO, Sterling, Ill., revealed a relaunch of the company’s corporate brand. The rebrand will impact all touchpoints, including the company’s marketing and sales tools, digital platforms, social media, and direct mail. The brand messaging has also been incorporated into the company’s vision and values…
Read MoreWhat Is ‘Digital Merchandise’ and Why Is This Rising YouTube Star Selling So Much of It?
YouTuber Sadie Aldis is doing now just hit 1 million subscribers. Aldis’ merchandise store is pretty much what you’d expect: There are beanies embroidered with her logo, branded smartphone cases and a (reasonably affordable) hoodie. But what really stands out is the “digital merchandise” Aldis is offering in addition to the physical products…
Read More6 Promotional Products Ideas for the Automotive Market
With the economy beginning to reopen, and vaccination numbers rising to a level where people feel comfortable going on vacation or returning to the office, car buying is coming back. Here are six products car dealerships and mechanics can use to get buyers in the door and keep their brand visible when those customers are on the move…
Read MoreMtn Dew’s Indy 500 Campaign Combines Multiple Printed and Promotional Products, Creative Applications to Welcome Back Fans
Mtn Dew’s “Project Green Means Go” campaign will allow residents to submit messages that will be printed onto 500 branded flags and placed around town before the Indianapolis 500 race on Memorial Day Weekend. The campaign also involves promotional products, an interactive component, social media, special bottle labels and more…
Read MoreExpedia Plans to Win Back Nervous Travelers by Giving Away 250 Replicas of a Jonas Brother’s Hand
Expedia, the online travel booking company, recently released a report that found 80% of Americans are stressed about resuming international travel and 60% need more help booking travel now than they did before the pandemic. As part of its plan to win back those wary travelers, Expedia is offering a helping hand. A Jonas Brother’s hand, to be specific…
Read MoreDon’t Be a Used Idea Salesperson: 5 Things to Know About the Automotive Market
While the last year has been a challenge for everyone, it has also brought many opportunities. Jumping into or expanding your business in the automotive vertical market is one of them. Dealerships have rebounded better than expected and business is projected to build back rapidly over the next two years. Don’t miss out on this market…
Read MoreMinor League Baseball’s Rocket City Trash Pandas Sell $4M in Merchandise Before Ever Playing a Game
The Rocket City Trash Pandas are the Anaheim Angels’ Double-A affiliate, based in Alabama. The team is so popular that it hasn’t even played an inning of baseball yet, but has already sold $4 million in merchandise. This proves, among other things about the team, that the initial $2 million in just one year wasn’t a new-team honeymoon period or fluke…
Read MoreVisstun Will Move Out of Promo Industry to Focus on Food Packaging Division
Visstun announced last week that it will move out of the promo industry to focus on its food packaging division. In an email sent to distributors, the supplier said it is still operating and will be available to handle projects, but is “no longer seeking to actively grow in the promotional market.” Digispec and CounterPoint will continue operating as normal…
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