Michelob Ultra’s “NBA Jam” pop-up experience and retro website is a great example of a promotion with a strong theme that brought together social media engagement, in-person experiential elements and e-commerce, with branded merchandise at the center of it all. Boom shaka laka…
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BAMKO Announces Strategic Partnership With Carder and Associates LLC
BAMKO announced a new strategic partnership with corporate gifting company Carder and Associates LLC. BAMKO likened the partnership model to a Silicon Valley incubator, where the company uses its stature to nurture another and help it achieve growth. Carder will preserve its ownership and autonomy, but will merge…
Read More4 Staffing, Hiring and Employee Retention Best Practices for Print and Promo Businesses
If acquiring and retaining top talent is more critical than ever, it’s also more difficult. Employees now have most of the leverage, and the print and promo industry faced an uphill battle in attracting talent even before the pandemic. Industry companies need to step up their game if they want to keep valuable employees and bring in new ones…
Read MoreJustin Bieber Meal and Merch Led to 10% Sales Increase for Tim Hortons, Reversing Pandemic Declines
We knew the Justin Bieber meal and merchandise at Tim Hortons sold well. But did you know that the partnership was so popular that it pretty much brought sales back to normal after pandemic-related declines? Tim Hortons reported a 10.3% sales increase at stores that introduced the Biebs line, after posting an 11% decline for the same quarter the prior year…
Read MoreFormer Competitors InkSoft and Printavo Acquired in Private Equity Deal
InkSoft and Printavo, a pair of cloud-based software providers for the decorated apparel and promotional products industries, were acquired yesterday by PSG and Blue Star Innovation Partners, both private equity firms. Former competitors, InkSoft and Printavo offer similar services. Terms of the deal were not disclosed…
Read MoreUPS Debuts Branded Streetwear and Merchandise Collection at New York Fashion Week
UPS is jumping into the fashion market by releasing a limited edition apparel and merchandise collection that debuted at New York Fashion Week. Yes, this is the same UPS known for brown uniforms and delivering packages. The “Be Unstoppable” collection includes T-shirts, joggers, caps, water bottles, speakers and more…
Read MoreVans and Crayola Go Customizable With Co-Branded Apparel Line
Vans and Crayola are teaming up again for a line of colorful sneakers, apparel and accessories, including customizable Vans sneakers. Each shoe style features vibrant color schemes reminiscent of the Crayola packaging, and some even have things like Velcro straps that look like crayons. There are also hoodies and T-shirts…
Read MoreTake Athletic Apparel Promotions From Good to Great With These Product Trends and Decorating Ideas
It’s no secret that athletic apparel is huge right now. Everything from leggings to quarter-zips is being styled to bring comfort to even the most professional environments. As such, it’s crucial to not only offer the hottest styles, but to also know how to decorate them to customers’ needs. Read on for the latest trends and decorating ideas…
Read More3 Ways Salespeople Can Have Meaningful Conversations With Customers
If you stand behind what you are selling and believe that you have a product or service that can truly help someone, convincing them to come on board should be the easy part. The hard part is using your small window of opportunity to form a connection, which is where meaningful conversations can help…
Read MoreShipping Industry Experts Say Backlog Might Finally Be Letting Up
Maersk CEO Soren Skou told Bloomberg last week that he believes the shipping crisis, wreaking havoc in international trade across the world, may return to normal in the coming months. In the interview, Skou said that the shipping backlogs will begin to let up in the second half of the year, easing some of the…
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