Chipotle is once again pushing the boundaries of what a fast food restaurant can do to market itself by releasing food-themed makeup kits. The collaborative release with e.l.f. Cosmetics includes a limited-edition line of vegan, cruelty free cosmetics (and a sponge shaped like an avocado)…
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Finding solutions that incorporate both print and promo takes creativity, but when done well can yield big wins for your customers and your own bottom line. Marty Bear, president of PMSI Promos, remembers one instance where a mixture of print and promo served as an effective self-promo…
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If you’ve gone skiing or snowboarding within the last decade or so, you’ve probably seen at least one person wearing a sports jersey. Specifically, NBA jerseys are strangely tied to modern ski fashion. Knowing this, the Utah Jazz partnered with nearby Snowbird Resort to create co-branded Jazz/Snowbird apparel…
Read MoreAlmost a year after the initial shutdowns in the U.S., popular tourist destination cities are using branded safety efforts to attract visitors and ensure that they feel comfortable, helping bring back much-needed tourism dollars to businesses like hotels and restaurants. One example is Houston Clean, which initially launched in August…
Read MoreAmazon is set to expand its “FC Games” program that turns warehouse tasks into arcade-style video games. Designed to increase productivity while rewarding top performers with “swag bucks” redeemable for branded merchandise and other items, the program might actually be having a negative impact for some workers…
Read MoreIn January 2020, Ampersand Group’s Todd Mellon and his team officially launched The Power of One Group. The idea was simple: Create a robust directory of vendors in print, promo and office supplies, giving distributor members easy access to all three segments…
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In August 2019, Grossman Marketing Group launched its SwagCycle program, which let companies repurpose their unwanted or unused branded items. In its first year, the program engaged with 21 different companies, kept 60,418 items out of landfills and yielded $168,922.18 in charitable donations…
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4imprint this week announced its 2020 fiscal year results. According to Morningstar, the company’s revenue was down 35% to $560 million from $860 million. Specifically in North America, revenue fell 34%, and U.K. and Ireland revenue dropped 53%. The distributor also posted a 96% drop in annual pretax profit…
Read MorePeloton CEO John Foley said the company sold 600,000 units of branded apparel last quarter alone. Peloton appears to have fully bought in to apparel, making it a cornerstone of its product offering to complement its exercise bikes. It should only reinforce that with an upcoming Adidas collaboration…
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For a mortgage company client’s fall line in its online store, the American Solutions for Business team created a hoodie decorated with a unique laser applique process. Here’s how that led to a best-selling piece of branded apparel for the customer and $11,000 in sales for ASB…
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