The “Resident Evil” video game franchise has been going strong for 25 years now. After a long list of video game releases and a film franchise, too, Capcom is still finding ways to connect to fans. Apparently, fans have been really curious what the main characters smell like, and whether they can smell like them,…
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Goldstar’s global general manager, Howard Cubberly, announced leadership changes and continued expansion of the San Diego-based company into a global supplier brand. “In an effort to met the growing international demand of our distributor customers and leverage the strengths of our facilities, being [ower and teams throughout North America and Europe, we have taken the…
Read MoreAfter Doja Cat dropped her “Planet Her” merchandise collection, fans started voicing their complaints on social media over the products’ quality and price. Doja Cat herself responded to the criticism, admitting that she thinks the merchandise is “bad.”
Read MoreClients like samples, but if you’re not careful, they can nickel and dime money out of your business. Here are some ways to provide samples wisely, so you can give your clients the peace of mind that their order is exactly what they wanted while saving money yourself (or even making more)…
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There might not be spectators allowed at the Olympics this year, but there are plenty of people looking to celebrate with branded merchandise. With the Opening Ceremonies now over and the games underway, we listed a few of our favorites from the Tokyo 2020 store and Team USA…
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Vantage Apparel announced it has acquired full-service European corporate apparel supplier Lynka, headquartered in Poland. According to Vantage, the acquisition will make it the largest global supplier and decorator of corporate apparel—offering its decoration services worldwide…
Read MoreThe University of North Carolina has partnered with The Brandr Group to facilitate student-athletes’ branding efforts. According to Forbes, The Brandr Group will “develop licensing opportunities on behalf of the student-athletes in apparel and non-apparel categories, and other co-branded sponsorships.”…
Read MoreCincinnati Reds right fielder Nick Castellanos showed up to the All Star Game red carpet rocking a T-shirt with a hand-drawn design by his 7-year-old son, Liam. Now, the Castellanos boys have teamed up with local T-shirt company to produce Liam’s design for Reds fans everywhere, with a portion of proceeds going to charity…
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What marketing strategies are most effective that you can begin implementing today? There are five simple ones that pop up again and again throughout the custom printing industry—these are time-tested ways to reach customers that build legitimacy and boost awareness, driving clientele back to your business…
Read MoreThe Hollywood Foreign Press Association membership voted last week on new bylaws that bar “studios, publicists, actors, directors or others associated with motion pictures and television programs” from sending promotional materials to Golden Globes voters. That includes promotional products…
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