Everyone loves a bundle. Pairings aren’t just limited to wine and cheese, either. There are plenty of things that pair well with apparel. If you ask a lot of modern artists, albums work well with merchandise, but that’s part of a scheme to boost album sales. If you ask Standard Issue what goes well with…
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Koozie Group (previously BIC Graphic North America), a portfolio company of H.I.G. Capital, has announced the completion of the acquisition of IMAGEN Brands with the support of H.I.G. IMAGEN Brands, whose companies include Vitronic and Crown, is a Top 40 hard goods supplier, recognized as a leader in service and decoration innovation. It is also…
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Epic Games, developer of the video game phenomenon Fortnite, has been feuding with Apple and Google since the game was removed from the iOS App Store and Google Play Store. In the latest escalation of the war, Epic Games teamed up with Samsung to send a Fortnite merch bundle to gaming industry journalists…
Read MoreCongress voted yesterday to pass the second COVID relief package, the follow-up to the original legislation passed in March. In comparison to the $2 trillion CARES Act, this second relief package amounts to $900 billion, but includes several benefits of note to promotional products businesses…
Read MoreWhen we saw that The Killers had a new collection of branded hot sauces, we thought to ourselves, “There better be one called ‘Hot Fuss.’” Thankfully, there was, and we didn’t need to write any angry letters. (For those who don’t listen to The Killers, “Hot Fuss” is the name of their breakout 2004 album.) The hot sauce release is limited…
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The North Face has reportedly denied a Houston oil company’s order for branded jackets, saying it does not “support the oil and gas industry” in the same way it “would reject the porn or tobacco industry.” Innovex Downhole Solutions CEO Adam Anderson said the jackets were going to be used as holiday gifts for employees…
Read MoreAmazon is moving further into custom apparel and personalization in some subtle but interesting ways. The company’s “Made For You” platform allows users to create a custom-fitted shirt (using a “virtual body double”) with the option to personalize the tag…
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Supreme is giving people a chance to be a little more stylish with their festivities by creating a branded Mariah Carey T-shirt. The shirt features the cover of Carey’s 1994 release, but with an additional print of her signature, as if she were signing it for Supreme…
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Overture Promotions’ in-house capabilities allowed the company to quickly produce a face mask order in less than a week—a feat not possible without internal decorating—for a local law firm at the onset of the pandemic. But that task didn’t come without a minor setback…
Read MoreIn the months since the pandemic started, we’ve all turned to various hobbies to stay sane and pass the time. Some of us started baking bread or tie-dying shirts. Others brushed up on guitar or watched all of Netflix. Roger Burnett wrote a book. Here, Burnett fills us in on how it all came together, what the book is about and why promo professionals should give it a read…
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