Fanatics has acquired hard goods manufacturer WinCraft, creating a new opportunity for the sportswear and fan apparel company to expand its product offering. WinCraft does business as LarLu in the promotional products industry, selling via the traditional supplier-distributor model…
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Pepsi launched a sweepstakes last week where customers can tweet the #PepsiSpa hashtag and tag a friend. If selected, they’ll receive a Pepsi-branded spa kit that includes a Pepsi-scented sugar scrub, a Pepsi Blue face mask and a Pepsi-scented bath bomb. The bath bomb has a pretty ingenious design…
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Oreo is bringing customization capabilities direct to consumers through its new OREOiD program, which allows users to put their logo or image on custom-designed cookies. Customers can buy either two- or eight-count packs with eight different color fillings to choose from and a variety of personalization options, including image uploads…
Read MoreGiven Rep. Alexandria Ocasio-Cortez’s polarizing political status, there are plenty of people waiting to criticize her. After AOC posted a new line of merchandise that outlines some aspects of her platform, internet commentators noticed something resembling hypocrisy. The “Tax the Rich” sweatshirt is listed for $58…
Read MoreSharing pens isn’t like it used to be. There are sanitary measures that we haven’t really had to take until recently, at least outside of medical facilities. But a doctor in Ohio thinks he’s found a way to keep his current batch of pens without having to risk the spread of any disease or viruses…
Read MoreJamie S. Young of Jamie Young Swag & Strategy tells us how an embroidery project almost went south after switching contract decorators for a reorder. Young vowed to stick to her original source going forward for this particular project, but here’s how she stepped in to keep her client happy…
Read MoreHopefully, most of your holiday orders are already taken care of to beat the shipping crunch from the surge in online shopping. But we all know there’s going to be rush orders from customers getting a late start. And, this year especially, these holiday and seasonal promotions will need to be effective and memorable…
Read MoreIn a world that’s changing nonstop, we all need something constant. Is there anything more constant in this topsy-turvy world than free food being the greatest gift you can receive? Friends, there is not. For as long as human beings roam the world, whether it’s on the subway on their way to work or just from the kitchen to their desk where they are working from home, the gift of free food will always be the apex…
Read MoreWith most people still working from home these days, Old Spice is bringing the tradition of a White Elephant gift exchange online. The top prize is a man cave valued at $13,000, complete with an Old Spice branded billiards table, a flat-screen TV, and all kinds of other Old Spice gear…
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Rodrigo Blankenship has recognized the incredible branding potential of his signature look, leaning fully into his status as the NFL’s No. 1 Top Bespectacled Kicker. Just a few months into his rookie season, “Hot Rod” already has his own branded merchandise store (tagline: “Respect the Specs”) filled with a whole bunch of clever designs…
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