In the world of video games, you want your digital alter ego to look like you, or at least a version of you. That’s why apparel companies and retailers are starting to make “digital merchandise,” i.e. clothes for your video game character online. PacSun just rolled out a whole line of branded “apparel” in Roblox…
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Ferrari Introduces High Fashion Line While Trimming Licensed Merchandise by 50%
Ferrari debuted its first in-house fashion collection, part of a plan to invest outside of its automobile business, with the goal of non-auto revenue accounting for 10% of its revenue within the next decade. “We want to attract young people and women,” Rocco Iannone, Ferrari creative director, said…
Read MoreDecoration Diaries: How One Distributor Handled a Complex Uniform Revamp With a Company Store and Fulfillment Program
Here’s how one distributor overcame a yearlong pandemic-related delay, and utilized both its branded apparel and e-commerce capabilities to design a food service uniform program with a company store component that successfully outfitted everyone from chefs to corporate employees…
Read MoreTread Carefully With Olympics-Themed Promos
Using phrases like “Olympic,” “Olympiad,” “Paralympic,” “Pan-American,” or just about anything related to the U.S. presence at the Olympics creates a risk of infringing on the Olympics’ intellectual property. There are some obvious ones, but some are less obvious. For example…
Read MorePromotional Drinkware: What’s New, What’s Exciting and What’s Selling
Drinkware is one of the most diverse categories in promo, with a huge variety of products and applications. We asked a trio of promotional drinkware pros about additional trends to look out for, popular decoration techniques and much more. Here, they shared their expertise…
Read MoreXbox Will Release Console-Shaped Mini Fridges After Twitter Victory
Microsoft will begin selling branded mini fridges that look like its Xbox Series X. This is all happening because the company won a Twitter contest that ranked branded Twitter accounts. Xbox’s general manager of marketing tweeted in April that if fans boosted Xbox over Skittles, they would start producing the mini fridges…
Read MoreNetflix Launches Online Store With Curated Releases of Show-Branded Merchandise
Netflix.shop is now live, with its first limited release tying in with the anime series “Yasuke.” The shop will focus on curated collections more reminiscent of streetwear drops, using much-hyped designers to add some extra flair and credibility to the products…
Read MoreHow the Pandemic Influenced Tech Promotional Products (From Security Concerns to Hygiene Awareness)
According to The Economist, before the pandemic, Americans spent 5% of their working time at home. By spring 2020, that number skyrocketed to 60%. Zoom learning curves aside, the transition went better than expected. But, privacy concerns quickly overshadowed convenience…
Read MoreCOVID Measures at China’s Ports Are Causing More Shipping Delays, Freight Rate Increases
Continued COVID-19 safety measures at major Chinese ports are resulting in delays of international shipments and increased freight rates. Ports in Shenzhen and Guangzhou will reportedly continue disinfection and quarantine measures until at least next week, causing delays of up to 15 days at some ports…
Read MoreTop 20 Distributor Boundless Network Acquired by Private Equity Firm
An affiliate of Point Rider Capital and Treaty Oak Equity announced yesterday that it has completed an acquisition of Boundless Network Inc. Boundless ranked No. 17 on Promo Marketing’s 2020 Top Distributors list with $98 million in promotional products sales for 2019…
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