This is the story of “Quarantime,” an interactive party game that began as an impromptu Instagram Live hangout and ultimately became a way for a socially-distanced community to stay connected while raising thousands of dollars for charity (and much more). But let’s start at the beginning…
Read MoreIn partnership with newly launched NFT site Niftys, “Space Jam: A New Legacy” has issued 91,000 NFTs to promote the film’s release. As Richard Lawler from The Verge cleverly puts it, this has “more of a breakfast cereal prize giveaway vibe than a hunt for a golden ticket”…
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After working with more than 3,000 print shops of all types at Printavo—from screen printers to embroiderers to no-touch brokers—we’ve seen some common and effective techniques that stand out. Some are simple, some are more in-depth, but all are achievable…
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Warner Bros. has 200 licensing partners for “Space Jam: A New Legacy.” The latest merchandise to come out of that is a co-branded kit from Nike and Xbox that combines footwear, gaming and direct mail, appealing to fans and influencers alike. The attention to detail here is out of this world…
Read MoreMajor League Baseball recently announced a partnership with Candy Digital, which specializes in “digital collectibles.” As part of that partnership, the Los Angeles Dodgers are auctioning a 2020 World Series ring NFT along with a real one. It underscores the possibilities in combining digital and physical merchandise…
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Facebook is betting that taking apparel we already wear and integrating augmented reality technology might be what finally allows the tech to embed itself in mainstream culture. The company filed for a patent in 2019 for a baseball hat with a “display subsystem” on the brim, which can be folded up or down…
Read MoreOne thing is for sure: Whether distributors have been eyeing center stage or center field, now is an ideal time to jump into the entertainment space. Allowing fans back into venues nationwide should also provide a much-needed spike in promotional product sales…
Read MoreOnline video games have enormous user bases, and that has prompted artists to “perform” livestreamed concerts within the games. Lil Nas X performed in Roblox in December, racking up more than 33 million views and a digital merchandise haul reportedly “creeping toward eight figures”…
Read MoreYou might recognize Merchbar as the company that partnered with Spotify and YouTube as they implement e-commerce platforms within their sites or apps. LiveXLive’s partnership with Merchbar will include items like apparel, vinyl records, posters, accessories and more for artists on the platform…
Read MoreWe’ve covered supply chain issues in detail, but until recently, they’ve mostly impacted promotional hard goods. The apparel supply chain tends to have more country diversification, insulating it from some of the issues facing hard goods, which are mostly made in China. That’s no longer the case…
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