Dunkin’s new branded merchandise collection is a partnership with TikTok personality Charli D’Amelio, the platform’s most-followed creator with more than 111.6 million followers. The line is a culmination of three big trends we’re seeing right now in branded merchandise: limited run to drive hype via exclusivity, collaborating with celebrities for their own…
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One distributor’s one-on-one meetings at a recent Promo Marketing virtual business development event led to $7,000 in orders after the supplier helped put together virtuals for a few of her clients. More than that, though, the meetings laid the groundwork for future business. Here’s how…
Read MoreAn independent laboratory tested 260 hand sanitizer products from manufacturers given interim FDA approval and found that 44 contained benzene, which the CDC says can cause blood cancers like leukemia. Of the 44, none were from suppliers associated with the promo industry, but two were Star Wars branded sanitizers sold at retail by Disney…
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Sure, you can enjoy your favorite drinks from home, and you can watch sports on TV. But does your home entertainment area smell like your favorite sports bar? Thanks to three scented candles from Miller Lite, it can. The beverage brand released “Game Day Bar,” “Dive Bar” and “Beer Garden” candles, with proceeds going to the hospitality industry…
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Small businesses that have been impacted by the pandemic will now be able to apply for up to 24 months of relief totaling $500,000. Previously, the Small Business Administration limited the relief to six months worth $150,000. SBA administrator Isabella Casillas said the decision came down to the pandemic extending longer than…
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Creating innovative, high-end retail products to match client expectations is no easy feat, so Boundless Network relies on its own network of decorators to create end results that not only elevate brands, but develop creative apparel that becomes their target audience’s favorite garment. Here’s how one such T-shirt came together…
Read MoreEugene Seroka, executive director for the Port of Los Angeles, said shipping volume is about to surge again over the next few weeks, continuing “into the spring and summer.” And analysts are worried that the $1,400 checks issued as part of the Biden administration’s $1.9 trillion stimulus package will make delays worse as Americans keep spending online…
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Chipotle is once again pushing the boundaries of what a fast food restaurant can do to market itself by releasing food-themed makeup kits. The collaborative release with e.l.f. Cosmetics includes a limited-edition line of vegan, cruelty free cosmetics (and a sponge shaped like an avocado)…
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Finding solutions that incorporate both print and promo takes creativity, but when done well can yield big wins for your customers and your own bottom line. Marty Bear, president of PMSI Promos, remembers one instance where a mixture of print and promo served as an effective self-promo…
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If you’ve gone skiing or snowboarding within the last decade or so, you’ve probably seen at least one person wearing a sports jersey. Specifically, NBA jerseys are strangely tied to modern ski fashion. Knowing this, the Utah Jazz partnered with nearby Snowbird Resort to create co-branded Jazz/Snowbird apparel…
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