Over the last year, kitting has become all the rage, especially for companies and brands looking to reach at-home workforces or host virtual events. But as the pandemic subsides, what comes next for kitting—and where does it fit in the promo distributor’s toolkit moving forward?…
Read MoreCollection: Trending Stories
New Era’s Short-Lived ‘Local Market’ MLB Caps Were a Total Disaster
On Tuesday, New Era released a series of MLB caps decorated with patches depicting landmarks, food items, area codes and other local oddities specific to each team. It went … poorly. So poorly, in fact, that New Era pulled the plug on the entire line by Wednesday. What happened?…
Read MoreVideo Meetings and Remote Work Are Here to Stay: What It Means for Promotional Polos and Business Casual Apparel
When remote work started last March, most of us thought it would be a temporary thing—two weeks, maybe a month. A year later, that temporary change has become permanent for many workers. Here’s what this new way of business life means for distributors selling polos and business casual apparel…
Read More‘Space Jam 2’ Will Have 200 Licensed Merch Partners as Warner Bros. Looks to Top Original’s Reported $1.2B Merchandise Haul
Warner Bros. made a reported $1.2 billion in merchandise sales from the original “Space Jam,” thanks to hundreds of licensing collaborations. For the sequel due out this year, the studio is once again leaning heavily into licensing, with 200 merchandise partners on board. Can Warner Bros. beat its own high score?…
Read MoreFedEx, UPS Increase Shipping Surcharges as Pandemic Supply Chain Issues Stick Around
Both UPS and FedEx have announced additional peak surcharges as a result of the pandemic’s continued disruption of the shipping industry. FedEx announced increased fees for multiple ground shipping options, while UPS increased prices of international shipments from Asian and Oceanic countries, including China…
Read MoreThe WNBA’s Twitter QR-Code Hoodies Are an Ambitious Combination of Branded Merch and Social Media
To celebrate women across sports and highlight important social causes, the WNBA created a special edition hoodie with a QR code printed into the design. The hoodie was a collaboration with Twitter, and when the QR code is scanned, it loads a pre-written tweet that will be updated as the season progresses…
Read MoreDiGiorno Introduces Merchandise Line (With Some Familiar Styles)
By 2025 we’re all going to be wearing all-over print pizza onesies and sleeping in stromboli sleeping bags with stuffed crust pillows. Seriously, these pizza brands are going all out with their merchandise, ensuring that we’re all living the pizza lifestyle. The latest was DiGiorno, which just released a limited-edition line of apparel and accessories,…
Read MoreDunkin’ Just Released a Line of Branded House Paints
Have you ever walked by a Dunkin’ and thought, “Man, I just love those colors. That is just my aesthetic to a T.” Well, good news, friend. Dunkin’ just released a co-branded set of half-gallon paint buckets. The orange and pink paints match Dunkin’s brand colors and will only be available online through Backdrop…
Read MoreRalph Lauren Launches Customization Platform for Made-to-Order Polo Shirts Featuring Personalized Text
Ralph Lauren recently launched a new made-to-order polo shirt platform that allows buyers to customize shirts to their exact specifications. Users can choose from six base styles featuring color-blocking, collar striping and other features. From there, they can choose from 24 color combinations, then personalize with text and select from several Ralph Lauren logo options…
Read MoreMcDonald’s Employees Worldwide Will Wear BTS-Branded T-shirts This Month
BTS mania has even made it onto McDonald’s employee T-shirts, which will roll out in restaurants across the world later this month. The shirts feature Korean lettering for BTS and McDonald’s, and the word “crew” in English. They are part of a marketing effort to introduce a “BTS meal” similar to the ones Travis Scott and J. Balvin collaborated with McDonald’s on…
Read More