HALO, Sterling, Ill., announced the acquisition of New York City-based distributor Captiv8 Promotions. “[Captiv8 president] Larry Shapiro has built an impressive business by focusing on creative product design and exceptional service to a list of blue-chip clients,” said HALO CEO Marc Simon. “The Captiv8 team’s core competencies align perfectly with the growing suite of client-centric…
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“What’s more punk than the public library?” That’s the question supporters of the D.C. Public Library System’s Mt. Pleasant branch printed on T-shirts earlier this year. They hoped to sell 50. A few months later, they’ve sold 7,000, raising over $100,000 for the library. Here’s how…
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USL soccer team Forward Madison FC is known for creative promotions and over-the-top jersey designs. After a tough year without fans, the team added a way for fans to connect all over the world through a specially designed jersey that lets fans buy beers for one another via QR code…
Read MoreApple has been holding an employee fitness challenge for seven years now. Each year, employees are encouraged to “close their rings,” based on the Apple Watch fitness interface. This year’s prize reflects that goal with the understated design and branding that Apple is known for…
Read MoreThe New York Times recently published a story that included some alarming statistics about how tote bags might not be the eco-friendly cheat code that some people think they are. And, of course, most of Twitter was talking about it. But is the “Cotton Tote Crisis” based on misinterpreted data?…
Read MoreIt’s tough in the world of fast food promotions right now. Everyone is trying to out-weird each other and go the extra mile. Is Wendy’s new Big Brain Bean Bag Chair practical home decor for a modern adult? Absolutely not. Is it hilarious and fun? You bet. It’s also a play for the coveted internet audience…
Read MoreThe new name, image and likeness rules in the NCAA, now commonly referred to as “NIL,” are giving student-athletes the chance to monetize themselves for the first time. A lot of the campaigns are from superstar football and basketball players looking to capitalize on the hype before they go pro, but a lot of other…
Read MoreVietnam has grown to become one of the top apparel manufacturing hubs as companies diversify their sourcing. But with the country imposing more lockdowns this week to stop the spread of the Delta variant, apparel sellers are up against yet another supply chain disruption…
Read MoreAfter a few delays, Kanye West finally dropped his new album, “Donda.” For someone like Kanye, whose marketability is through the roof and whose approach is multi-faceted with every creative endeavor he pursues, it’s no surprise that there’s a big merchandising push as part of the album release…
Read MoreA record 44 container ships are currently waiting to access the ports of Los Angeles and Long Beach. The combination of labor shortages, COVID shutdowns at international ports and the holiday season rise in demand has created a perfect storm of shipping issues…
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