I know we said McDonald’s wants you to wear your “birthday suit,” but we have to remind you (as your attorneys) not to show up to McDonald’s in the nude. This is just a clever turn of phrase on McDonald’s behalf. The fast food restaurant released a loungewear set to celebrate the the McFlurry’s 25th anniversary from home, and it sold out in an hour…
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More Virtual Trade Shows and Events Are Sending Promotional Products and Gift Packages Directly to Attendees
More and more events are figuring out that promotional products remain a key part of their strategy—and figuring out how to deliver them to virtual attendees. Crain’s New York Business just ran a story on it, namedropping a whole bunch of events that are going this route, including the New York City Wine & Food Festival and New York Comic Con, both happening virtually in October…
Read MoreSpecial K Is Helping You Remember What Day It Is With Branded Socks
Kellogg’s is making sure that you keep those feet fresh every day of the week with a special line of branded socks that corresponds with Special K flavors and a weekly planner. All of these items come in the “Blursday Go-Away Kit,” which “aims to help people avoid the feeling that each day is blurring into the next as they spend more time at home during the pandemic.”…
Read MoreProud Boys Denied Access to Favored Polo Shirt, But Presidential Debate Leads to New Designs
Members of the Proud Boys, the far-right organization, are known for wearing black and yellow Fred Perry polo shirts typically seen at rallies or protests. In response, Fred Perry said it will stop selling the shirts in North America. It may not matter, as Tuesday night’s presidential debate led to new opportunities for the Proud Boys to design shirts of their own…
Read MoreDecoration Diaries: How a Promo Distributor Turned a T-shirt Order Into Much More (and Gained New Customers)
When a parent organization at a Philadelphia charter school approached Damien Smith with a chance to provide students with T-shirts and various school supplies for an event, it gave Smith an opportunity to upsell with more promo items that fit into the school’s water park field trip and become the go-to distributor for a community…
Read MoreOur First Full Look at the Apple Mask—a Feat of Modern Brand Experience
We got our first full look at the Apple mask, a face-covering the company developed specifically for its retail and corporate employees. Like other Apple products, it’s meticulously branded and packaged, and has some original design elements that set it apart from competitors. Say what you will about Apple, but it has branding down to a science…
Read MoreOkCupid’s Merch-Heavy #VILF Promo Campaign Wants You to Be the Sexiest Voter You Can Be
OkCupid, one of the many dating services available today, is trying to bring some romance to the civic duty of voting in the 2020 election. It’s doing that by introducing a full line of merchandise like bags, lawn signs and T-shirts that say “Be a #VILF,” which, of course stands for, “Voter I’d Like to…” well, you know…
Read MoreAmazon to Buy $400M in Kornit Digital Printing Equipment, Open New Merch by Amazon Facility
Amazon is set to significantly expand its digital and on-demand printing capabilities with a commitment to buy $400 million in digital printing products from Kornit. Separately, Amazon plans to open a new Merch by Amazon facility in Phoenix as the company’s e-commerce sales soar…
Read MoreUp to 70% of Imported KN95 Masks Do Not Meet Filtration Standards, Study Finds
With N95 masks expected to remain in short supply for the duration of the pandemic, many U.S. hospitals and other health facilities have turned to alternatives like the KN95 for frontline workers. But a new study is casting doubt on the reliability of many models of the masks imported from China…
Read MoreDecoration Diaries: How A&P Master Images Used Halftone Screen Printing to Land a Repeat Customer
A&P Master Images pitched the idea to use a trendy screen print technique to bring a customer’s hand sketch to life. The product was such a hit it evolved into an online company store for fulfillment and future business with the client on other projects…
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