Olivia Rodrigo fans have been flooding social media with reports that they’ve received merchandise that is misspelled, damaged, low quality or incorrect items. Those merchandise horror stories are being shared en masse, with the hashtag being viewed more than 15 million times on TikTok…
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A Pandemic-Altered Labor Market Is Making Hiring Difficult—and Causing Unexpected Problems for Promo Companies
Industry companies are reporting difficulties hiring, both for positions vacated due to layoffs at the start of the pandemic and for new positions necessary to meet surging demand. These issues are contributing to slower production times for suppliers already navigating supply chain challenges and causing problems for distributors as the economy rebounds…
Read MoreApparel Contract Decorator Partnerships Series, Part 3: Contract Pricing Refresher (and How to Not Annoy Your Decorator)
A distributor works directly with a client to determine every detail of the order and relays that to a decorator, who completes the technical aspect of the project. Decorators acknowledge the distributor’s role when creating their contract pricing. But what should distributors expect out of that relationship?…
Read MoreApparel Contract Decorator Partnerships Series, Part 2: Building Relationships (and How Many Decorators Do You Need?)
Just like you have different promotional suppliers for different products, you’ll need the same for different decoration methods or geographic locations to reduce transit from your preferred supplier warehouse or to the order’s final destination. So you’ll want to have solid relationships with more than one contract decorator…
Read MoreApparel Contract Decorator Partnerships Series, Part 1: Boost Business With a Sales-Focused Mindset
Distributors sometimes opt to bring decoration in-house, and there are some good reasons to go this route. However, leaning on a contract decorator has one major perk: The distributor can focus on selling while relying on contract decorators who know a thing or two about decorating apparel already…
Read MoreMcDonald’s Australia Cancels Branded PS5 Controller Giveaway After Sony Denies Product’s Existence
PlayStation gamers in Australia were excited to possibly get their hands on a fully McDonald’s-branded PS5 controller as part of a giveaway. But, in an extremely weird turn of events, Sony said the controllers don’t actually exist, and that McDonald’s never even approached Sony about the idea…
Read MoreWendy’s Combines Signage, Packaging, Uniforms and More for Smash-Hit ‘Rick and Morty’ Restaurant Takeover
Wendy’s created a “Rick and Morty” co-branding event by transforming a California restaurant into “Morty’s,” complete with signage, food packaging, employee uniforms, giant inflatable characters and an immersive drive-thru experience. It drew crowds that sat in the drive-thru line for as long as seven hours…
Read MoreI Hit $500K in Sales and Have Reached My Ceiling! Now What?
Throughout the years, I have seen talented salespeople enter this industry with an eye on becoming a million-dollar producer. They work hard early on, have some customer wins, and see their sales increase. By years two and three, they become much smarter regarding the nuances of this industry. They see sales continue to progressively grow,…
Read MoreTwo Steps To Content Your Ideal Clients Want To Read
Content has become the hottest marketing topic these days, and for good reason: It can connect you to the right audience, build your credibility and authority, and help you get found on the internet. However, this doesn’t mean that posting random blog posts or videos with no theme or purpose is all you need to…
Read MoreHow Brands like Pizza Hut Harness The Idea of ‘Newstalgia’ For Timeless Promos
It’s funny how nostalgia works, at least when it comes to marketing. Look at fashion trends, sports uniforms and business logos. Something hits the scene as the hot new thing, then it becomes the norm, then it becomes old. And then, after a little dormancy, it becomes fresh again as a new generation “discovers” and…
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