The Minnesota Twins are taking a “McDonald’s approach” to ballpark promos. No, they’re not replacing dollar dog night with discounted Big Macs. But they are borrowing from McDonald’s recent merchandise playbook with a ballpark-exclusive capsule collection and a focus on social commerce…
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Whether it’s a self-check that you do on your own or a process you do quarterly with your team, you need concrete answers to the broad question: “How are we doing with Client A?” To evaluate the health of your client relationship, here are 10 questions that will act as a guide for you and your team…
Read MoreThe world’s third-busiest port partially shut down last week in the latest pandemic-related supply chain disruption. A terminal at the Ningbo-Zhoushan port was closed last Wednesday after a worker tested positive for COVID-19. Elsewhere, lockdowns in Vietnam created a backlog of 100,000 containers…
Read MoreAs part of the 10th anniversary celebration for IKEA’s customer loyalty program, members will receive a promotional “Store in a Box” gift, which includes Swedish meatball-scented candles. The other contents of the box are still secret, but it apparently features items reminiscent of in-store favorites…
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A few months ago, we wrote about how vaccine card holders would be a necessary accessory in the case of booster shots, especially since experts warned against laminating your cards. But what about a T-shirt that acts as your vaccine card holder?…
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A teenage Rhode Island entrepreneur created a T-shirt brand designed to incorporate fidget toys, which can provide a calming outlet for people with Autism or ADHD. The shirt includes a space where fidget toys can clip on using a carabiner, keeping them close and making them interchangeable…
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Last week, Iowa Gov. Kim Reynolds, a republican, released a T-shirt on conservative fundraising platform WinRed. The red shirt reads “Find Me At The Fair” in large, blocky, right-aligned type. But, for RAYGUN, a T-shirt company based in Des Moines, it may well have read “Shots Fired.”…
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Reese’s Puffs just released three boxes that include an augmented reality tie-in to turn the backs of the boxes into synthesizers and drum machines. General Mills is also releasing a real-life branded synthesizer, and introduced a “teens only” promo for Cinnamon Toast Crunch…
Read MoreThe USPS finalized a deal to slow down first-class mail, effective Oct. 1. At the same time, UPS announced that it anticipates peak season volume to exceed capacity by approximately 5 million pieces per day, advising customers to shift their own shipping timelines…
Read MorePromotional products alone can go a long way with lasting brand awareness, but Paul Keely, owner of King Print & Promo, remembers two instances where adding print to a promotional campaign helped his clients deliver a deeper, more thoughtful message and tell a complete story…
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