While things are different right now, the entire universe hasn’t been upended to the point where we’re all going to start wearing drab jumpsuits. Fashion is still fashion, and thanks to the internet and TV, we can still keep track of the newest looks. We can use that as our primary yardstick for what people want…
Read MoreTikTok, the wildly popular social media platform, is now opening the door for content creators to sell merchandise directly through the app. TikTok partnered with Teespring to allow content creators to design their own merchandise and let fans buy it directly on the app. This is a first for TikTok, but not new for similar apps like YouTube or Instagram…
Read MoreA lawsuit alleges that Under Armour misled UCLA about its financial standing—resulting in an enormous $280 million apparel contract in 2016—and then failed to make scheduled payments or deliver products as laid out in the contract. Under Armour informed UCLA two months ago that it was terminating the deal with more than $200 million still owed to UCLA…
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WHOOPLA, a distributor based in Encino, Calif., sends out two to three self-promo kits a year. Its latest, meticulously crafted and fully themed in ’80s arcade branding, is already a smash hit, generating multiple orders totaling six figures in sales with 100 of the 200 total mailings still to go. Here’s how it came together…
Read MoreThere’s no doubt that baseball fans miss going to the ballpark. They miss it so much that they’re willing to pay for cardboard cutouts of themselves in the stands, just so they can maybe live vicariously through it (or spot it on TV). When the MLB season finally started this summer, the empty stadiums were a little eerie, so teams found a way to put “fans” in seats…
Read MoreThe Girl Scouts of the USA is reimagining its historic uniforms with the help of three students from New York’s Fashion Institute of Technology. The new collection plays on themes seen in other uniform collections, such as interchangeable pieces, with 18 new items and a new vest and sash. It’s the first redesign in more than 20 years…
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With the fourth quarter upon us, we assembled this quick selling guide of what you should know about Q4. Below, you’ll find some tips and advice on trends and expectations for this year, along with a hand-picked collection of products for Q4’s in-demand categories. We hope it points you in the right direction for some year-end sales…
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Well, folks, Whataburger is at it again. The restaurant is making a strong case for being the fast food chain with the best promotional presence. After rebranding an entire Minor League Baseball team, Texas’s crown jewel of fast food is appealing to a different demographic of fans—pets…
Read MoreMichigan might not have any sharks in its lakes, but Gov. Gretchen Whitmer is still celebrating Shark Week. And, in turn, Discovery Channel is celebrating her hot mic moment at the DNC by sending her a bunch of “Shark Week” merchandise. During a speech at the convention, Gov. Whitmer was caught on mic saying “It’s…
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Have you guys checked out “Lovecraft Country” on HBO yet? I haven’t, but after seeing “Get Out,” I’m on board with anything Jordan Peele does. And, despite having watched all of “LOST,” I’m still willing to give J.J. Abrams the benefit of the doubt. Another reason the show looks interesting is the way the production…
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