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‘Leveling the Playing Field’: Promo Pros Who Support Tariffs Speak Out

Citing reasons ranging from boosting American manufacturing to erasing the country’s trade imbalance, more than a third of distributors support Trump’s tariffs, according to ASI Research.

Findings from ASI Research show distributor sales declined by 3.6% and industry confidence plummeted, though there were success stories and surging interest in Made in USA.

The Golden State’s complaint makes claims similar to other recent lawsuits against the levies – namely, that the president lacks the legal authority to enact his sweeping import duties.

Ben Grossman of SwagCycle and Mel Lay of Allmade Apparel talk about the progress the print and promo industry have made when it comes to sustainability – and where the biggest challenges still lie.

Though not as severely impacted as the promo parts of their businesses, printers are still anticipating effects on their costs and investments in equipment.

Enrique Perez, president of Hitex Marketing Group, recalls how a tough challenge yielded one of its most innovative promotions.

Mill Point Capital LLC, a New York City-based PE firm, has acquired Koozie Group. The firm already had Garyline in its portfolio.

The change will impact promo suppliers and distributors. Meanwhile, there was confusion in recent days regarding how the White House will apply tariffs to key electronics products.

Bringing the suit on behalf of five businesses that claim harm from the new import duties, the Liberty Justice Center says President Trump lacks the legal authority to implement the levies.

Bon Iver’s gigantic campaign for its new album shows the power of aligning with premium brands and tapping into unique products.