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5 Tips for Launching an Apparel Line

Jeremy Picker and the team at AMB3R created a Colorado-themed apparel line as part of a collaboration with Jerzees to showcase the power of creative design and out-of-the-box decoration.

As brands continue to push for a more eco-conscious package, it will be beneficial for package printers and converters to help them understand the many different forms sustainability can take.

Digital direct-to-film transfers and UV-cured inks are increasingly popular in promo.

The multibillion-dollar commercial printing/marketing experience company also recently entered the promo products space.

ASI Media Editors Sara Lavenduski and Hannah Rosenberger discuss the informational sessions on tariffs, classroom education with business experts, energizing keynote and trends from the bustling show floor.

Create a direct mail campaign worth much more than the paper it’s printed on.

Whether it’s big, bold designs or understated logos, distributors and suppliers are adopting an innovative approach toward branding tumblers and mugs.

These strategies and best practices will help promo pros leverage social platforms to maximize their business-building effects.

Golf’s first major tournament of the year plays host to one of the most interesting phenomena in the world of branded merchandise. There are lessons in that for promo pros.