How AI Is Changing SEO & Digital Marketing

Back in May, Google started incorporating AI-generated summaries at the tops of many search results. In a blog post detailing the change, the tech giant said its “custom Gemini model can take the legwork out of searching.” AI Overviews include a short summary, with the sources shown gallery-style in a drop-down menu below. In fine print at…

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Direct-to-Embroidery Dye Company Coloreel Declares Bankruptcy

Coloreel Group AB, a Swedish company that specializes in thread-dyeing technology for embroidery, has filed for bankruptcy this week citing “an inability to develop its business volume quickly enough and, related to this, secure the necessary financing.” Serving customers in more than 20 countries, Coloreel seeks to make the embroidery process more efficient while reducing…

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Consumer Data Reveals Young Shoppers Prioritize Sustainability

Generation Z and Millennial consumers are more likely to pay a premium for products that are legitimately sustainable in some way, from materials to packaging to delivery. The third annual Consumer Sustainability Survey from Blue Yonder, a digital supply chain platform, confirms that sustainability remains a priority for all consumers. However, younger shoppers are more definitive and…

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Fully Promoted Unveils New Website, Brand Video

Fully Promoted has just launched a refreshed website and new brand video. The overhauled website has a streamlined aesthetic and new features, including a location search tool for end-buyers to find nearby Fully Promoted showrooms, as well as synchronization with Fully Promoted Connect, a platform that provides digital marketing resources, financial reporting capabilities, social media…

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Hurricane Beryl Barrels Into Texas Impacting Promo Firms

Promotional products companies in Texas were working to get operations back to normal Tuesday, July 9, after Hurricane Beryl slammed into the Lone Star State, knocking out power to millions and killing a reported eight people. Some of the worst effects of the storm, which weakened into a still-dangerous tropical depression as it spread fierce…

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