ASI Research has launched a new series profiling the people distributors work with most closely: end-buyers. Each week we’ll release a new data set that spotlights one of eight markets and looks at end-buyers through demographics such as gender, region and company size. Read the previous entries in our End-Buyer research series. This week, our research focuses…
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Cimpress’s flagship VistaPrint brand and National Pen, a former Top 40 firm, helped fuel the top-and bottom-line expansions.
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The purpose of a brand name is to stick with the customer. When IPS wanted to rebrand to reflect its new identity beyond just traditional print products and as a service provider to the promotional products industry, it looked at the name of one of the products it currently offered and saw potential as a…
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The Biden-Harris administration, citing the scope of the plastic pollution crisis, wants to phase single-use plastics from federal operations by 2035.
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Inktavo, a provider of integrated software solutions for branded merch businesses, has acquired Clarity Software, a U.K.-based management information system software vendor that specializes in job pricing, inventory management and production management for the signs and graphics industry and other markets.
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The African Growth Opportunity Act has become pivotal to the supply chains of some major promotional products suppliers, and is unlikely to be renewed before the end of 2024, but officials still believe the agreement will be extended before it expires next year.
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The health of the economy has been debated, but what’s indisputable is that consumers and business buyers have approached this year with caution. The proof can been seen in promo industry sales; in Q3 last year, industry growth slowed to 2.4%, and then .1% in the fourth quarter.
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Yes, humorous direct mail works. Many marketers shy away from it because they are worried about offending someone. Analyze who is on the list and then you can plan out humor that would suit them. The reason that you should try using humor is it works. It’s a great way to engage people and get…
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Distributors are increasingly sourcing direct from overseas – a trend that suppliers see as a cause for concern.
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The deal expands the Counselor Top 40 supplier’s current premium brand offering by adding the Samsonite-owned bag brand.
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