From price increases to the labor market to consumer sentiment, here’s how the promo industry fits into the overall economic picture.
Read More5 Charts That Show How the Economy Is Impacting Promo
Collection: Trending Stories
Counselor Promo Campaign Awards
Discover the promotions that deliver creativity in spades.
Read MoreFederal Reserve Cuts Interest Rates, Signals More To Come
The Fed announced it will bring interest rates down by a quarter percentage point, citing pressures of slowing job growth and rising inflation.
Read MoreLayered Priorities: Jackets & Outerwear Trends
Functionality, heritage styles and sustainable outerwear will carry 2026.
Read MoreASI Announces 2026 CEO Transition Plan
Cohn Family leads succession planning as Timothy Andrews set to retire from ASI in March.
Read MoreConvergence Corner: Creating End-User Engagement & Understanding Your Audience With Dean Manzetti
The CDP vice president details a case study involving scratch-off tickets that yielded enormous growth for his customer.
Read MoreQ&A: How to Successfully Handle Rush Orders
Streamlined processes and a commitment to client partnership are essential to fast turnarounds.
Read MoreWide Variety: Big Opportunities in Wide-Format Printing & Displays
Printers can sell wide-format printing from corporate events to the biggest stages imaginable.
Read More10 Promo Pros Reveal How They’re Using AI & Automation
With so much talk of “automating this” and “using AI to do that,” a collection of branded merch experts explain how they’re effectively leveraging these tools.
Read MoreWriting in Style
Color, decoration, feel and branding are integral to creating a successful writing instrument campaign.
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