Color management and process control are critical but often overlooked factors in wide-format printing.
Read MoreJordan Gorski on Value of Color, Prepress in Wide-Format
Collection: Trending Stories
Expanding Promo Capabilities With Direct Mail
Direct mail is a natural extension of distributors’ existing capabilities, allowing them to support a broader range of client marketing needs.
Read MorePrint-on-Demand Platform Printful/Printify Rebrands as FYUL
The e-commerce fulfillment firms merged last year. FYUL combines the technology and supply-chain capabilities of each brand, according to execs.
Read MorePromo Insiders: How To Build an Authentic Brand With Atlanta Hawks CMO Melissa Proctor
The keynote speaker at ASI Orlando in January offers her top tips for brand relevance and connecting to target audiences in a crowded marketplace.
Read MoreYou Can Do (Almost) Anything With Pantone’s 2026 Color of the Year: Cloud Dancer
The slightly off-white hue is meant to be a “blank canvas” and a “calming influence,” according to the color institute; it’s sparked mixed reactions online.
Read MoreThreads of Change: A Discussion on Gendered Ageism in the Workplace
To round out 2025, co-hosts Kristine Shreve and Cassie Green felt like it was time to share their stories, their journeys, about some of the personal challenges they’ve encountered that have impacted their professional lives.
Read MoreFormer Wayfair Chief Commercial Officer Dave DeSandre Joins VistaPrint
DeSandre will define and lead North American business operations for the subsidiary of Cimpress, a Counselor Top 40 distributor.
Read MoreShould I Do Marketing?
I’m asked, often, about printers marketing themselves. Should we do it? How do we do it? What works? Is it worth the money?
Read MoreImprint Engine Appoints New CRO To Lead $100 Million Growth Strategy
Colin Loughran, a 20-year promo industry veteran, will oversee global revenue for the brand-experience platform.
Read MoreWhat We’re Thankful for in Promo
Before heading off to our various Thanksgiving traditions, ASI Media’s editors took a moment to reflect on what we appreciate most about the unique industry we cover.
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