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Collection: Trending Stories

WWDC 2025 Swag: How Apple’s Merch Can Inspire 3 Winning Promo Strategies

The sought-after merch tied to Apple’s big annual event debuted this week as the conference got underway in California. There are definite takeaways for promo pros.

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ThreadX 2025: Economist Alex Chausovsky Talks Tariffs, Pricing Strategies & Using Data To Predict & Control Variables

The Bundy Group executive presented data-driven perspectives on global economic trends, predictive planning and more for industry pros.

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S&S Activewear To Become Exclusive Provider of Hanesbrands in Promo

The Counselor Top 40 supplier said to expect expanded inventory and streamlined service, among other benefits.

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4 Tips for Contract Decorators Working With Promo Distributors

Whether or not you’ve worked within the promo supply chain before, consider these four pieces of advice to stand out as a decoration vendor.

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Will Inventory Shortages Hit the Merch Market in 2025?

Gemline and SanMar executives share expert insights on promo’s 2025 stock outlook, sourcing challenges, supply chain shifts and strategies every distributor should know.

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Burn Injuries Prompt Recall of iWalk Magnetic Wireless Power Banks

The firm received 15 reports of lithium-ion batteries in the banks catching fire, leading to 10 burning injuries, according to the Consumer Product Safety Commission.

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Case Study: How Optamark Became Major League Cricket’s First-Ever Merch Partner

The branding agency is providing promo, print and e-commerce solutions for MLC, America’s first professional Twenty20 cricket league, whose new season starts next week.

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The Pebble Group Reports Revenue Growth for 2024

The publicly traded firm is the parent company to promo software provider Facilisgroup and global distributor Brand Addition.

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National Donut Day: A Hole in Donut Brands’ Marketing Strategy?

Dunkin’ collaborated with Stoney Clover Lane to release limited-edition accessories for June 6, but other donut chains missed an opportunity for clever branded merch tied to the sweet observance.

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Price Hikes Loom for Promo Drinkware & Other Categories as Trump Raises Steel & Aluminum Tariffs

On June 4, the president increased the levy rate on imported steel and aluminum articles and derivatives from 25% to 50% for nearly every nation.

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