Successful branded apparel strikes a balance between creative expression and everyday wearability.
Read MoreThe New Rules of Branded Apparel: Design Strategies That Keep Brands Top of Mind
Collection: Trending Stories
US, Canada Fail To Reach a Trade Deal
The 50% tariffs on Canadian goods announced in July are now in effect. The Canadian government said it will implement its own retaliatory duties on Sept. 8.
Read MorePrime Line Brings on Tom Clouser as Senior Strategic Account Manager
Clouser comes to the supplier with over two decades of sales and business development experience.
Read MoreObituary: Rob Watson, Vantage Apparel
Watson was the CEO of the Counselor Top 40 supplier and a member of Counselor’s Power 50 list.
Read MoreCounselor 2026 Bess Cohn Humanitarian of the Year: Michelle Bottino, Fully Promoted of St. Charles
Driven by a lifelong commitment to help others, this humanitarian uses her company as a force for good in her community.
Read MoreWhat You Need To Know About Printing on Glassware
Equipment, pretreatment, ink adhesion and common mistakes to consider when direct-to-object printing on glass.
Read MoreAllegra Lisle Acquires PrintSmart Printing
The deal expands the company’s local access to marketing, print and mail solutions, custom signage and graphics services.
Read MorePromo Insiders: Revealing Trends From the 2026 Counselor State of the Industry Report
Counselor’s editors discuss surprising shifts in promo’s top markets and the many ways that tariffs affected industry companies.
Read MoreHow PRINTING United Expo Can Open New Doors for Distributors
Customers are demanding more customization, faster turns and fresh decoration. Attending the show can help distributors discover solutions to help meet those demands.
Read MoreGildan Activewear Files Lawsuit Against 2 Haitian Contractors for Repeat Disruptions
The Counselor Top 40 supplier alleges that worsening conditions in the Caribbean nation led to interruptions that prevented the contractors from fulfilling their agreed-upon obligations.
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