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Collection: Trending Stories

Gildan Now Sourcing 100% of Cotton Sustainably, According to Report

The Counselor Top 40 supplier recently released its 22nd sustainability report, highlighting progress toward a variety of environmental and social responsibility goals.

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The Journey Toward More Sustainable Apparel

No industry is perfect, but here are the cutting-edge ways the promo industry is lessening its environmental impact.

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Beyond Brand Name: 6 Ways Suppliers Are Elevating Drinkware Campaigns

Retail brands like YETI and Owala might still be king in the retail space – but there are plenty of ways to make a campaign pop if clients don’t have the budget for a big brand.

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How Apparel & Wide-Format Come Together in a One-Partner Print Shop

Print buyers want a single touchpoint for apparel and graphic needs. Understand the case for convergence and how print businesses are combining apparel and wide-format offerings to become true one-stop partners for their clients.

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PCNA Partners With Caddy Splash

The Counselor Top 40 supplier now offers the popular golf club cleaner, as well as new styles from several of its existing brand partners.

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Branding Together: How Creative Merch Sales Strategies Shape the Future of Print & Promo

Mark Pomerantz of SalesWisdom talks about creating demand, building stronger client relationships and why the future of the industry may look more like fusion than competition.

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Federal Court Rules Against Trump’s 10% Global Tariff, Though Most Importers Will Still Face Levies Through July

The ruling applies only to the plaintiffs in the case, but sets a legal precedent for other challenges to the global tariff rate Trump imposed in February after the Supreme Court struck down reciprocal tariffs.

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Print Primer: How Embellishments Create an Experience

Special effects printing plays a key role in cutting through digital noise by creating a dimensional, tactile and interactive experience for recipients.

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Convergence Corner: Dave Sarro on Strategy Changes & Modernization

The CEO of PromoDirect discusses the company’s growth from print catalogs to becoming a full-service distributor for the digital age.

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Smart Source Acquires Assets From Richmond-Based Print Provider Foley Creative

The Counselor Top 40 distributor said the deal will allow the firm to offer a broad range of print, promotional and brand management solutions.

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