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Direct Mail Marketing with Humor?

July 31, 2024 Summer Gould

Yes, humorous direct mail works. Many marketers shy away from it because they are worried about offending someone. Analyze who is on the list and then you can plan out humor that would suit them. The reason that you should try using humor is it works. It’s a great way to engage people and get…

Distributors are increasingly sourcing direct from overseas – a trend that suppliers see as a cause for concern.

The deal expands the Counselor Top 40 supplier’s current premium brand offering by adding the Samsonite-owned bag brand.

Nineties fashion, mission-driven companies and product innovations all shined at the show. A look at product trends and popular decoration techniques from the ASI Show in Chicago.

Small-business expert and entrepreneur Ramon Ray gave a high-energy keynote to an enthusiastic crowd with tips to foster connections with clients.

Pop! Promos will offer certain Made-in-the-USA Siligrams products, including personalized ice molds and silicone coasters, to the promo space.

ASI Research has launched a new series profiling the people distributors work with most closely: end-buyers. Each week we’ll release a new data set that spotlights one of eight markets and looks at end-buyers through demographics such as gender, region, and company size. Read the previous entries in our End-Buyer research series. This week, our research focuses…

Style moves in a cycle, promo T-shirt specialists say. “It’s just the natural progression of fashion,” says Michelle Yu, creative director of design at Bella+Canvas (asi/39590). “Everything comes full circle.” Bella+Canvas’ (asi/39590) new heavyweight shirt collection, which includes the 3010 6-oz. Heavyweight Tees shown here, combines comfort and style, director of…

Had fate not put its thumb on the scale, CJ Schmidt would’ve been a Jerry Maguire-esque sports agent, and reveled in every second of it. “I’ve always loved sports – I’ve played on teams since I was a kid, and through college was considering going into a career in sports management and being an agent,”…

Whether the prohibition on the controversial contract clauses for workers will take effect on Sept. 4 as the commission intends is still uncertain, though.