The ‘designed by Deadpool’ Wolverine bucket plays off of the viral ‘Dune’ popcorn bucket – and takes things even further.
Read More‘Deadpool’ Goes NSFW With Popcorn Bucket Promo
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Direct Mail: A New Perspective
The key to effective direct mail is perspective. Perspective is a particular attitude toward or way of regarding something; a point of view. Why is this so important in direct mail marketing? Knowing your audience and how they will perceive your message can make or break your results. Many marketers spend all their time focused…
Read MoreSanMar Executive Advocates for AGOA Renewal Before Senate Finance Committee
SanMar said the soon-to-expire African Growth and Opportunity Act enables a production chain for domestic apparel providers that supports jobs in the U.S. while helping bring people abroad out of poverty.
Read MoreTariff Exemptions To End as Supply Chain Challenges Rear, Levy Increases Loom
The United States Trade Representative announced last week that it’s going to allow more than 230 product-specific exclusions from the so-called Section 301 tariffs on items imported from China to expire by June 14.
Read MoreHanesBrands Inks Deal to Sell Champion to Authentic Brands Group
HanesBrands has agreed to sell its Champion brand to Authentic Brands Group for $1.2 billion.
Read MoreBAMKO Hires New VP To Lead Expansion of Commercial Print Business
BAMKO says it’s gearing up for a strategic expansion into the commercial print market, and has tapped Michael O’Neal to spearhead the effort.
Read MoreCalifornia Lawmakers Pass Bills To Ban Thick-Film ‘Reusable’ Plastic Bags
California is getting closer to banning reusable plastic bags at grocery and convenience stores – closing a loophole on the plastic bag ban passed there a decade ago.
Read MorePRINTING United Alliance and drupa Announce Partnership
PRINTING United Alliance, Fairfax, VA, announced last week a new partnership with European printing industry trade show drupa. “PRINTING United Expo’s one-roof approach aligns very strongly with what drupa has brought to the industry over the last seven decades,” says Sabine Geldermann, director of Portfolio Print…
Read MoreShopify Study Delivers Print-On-Demand Product Insights
Shopify, one of the bigger names in the print-on-demand space that appeals to direct-to-consumer customers, released some insight into what specific products are the most popular on its POD platform, giving printers and promotional products distributors a look at what items work right now, and why.
Read MoreWhy Aren’t Buyers Spending? Separating Economic Reality From Perception
Experts say the economy is doing well, but consumers’ negative ‘vibes’ are causing promo sales to slow.
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