New Air Force Uniforms Could Cost $450M

It looks like a transition to Army camo uniforms might cost the Air Force a hefty price. According to Military.com, it would cost the Air Force $450 million to implement a fast-track integration of the new uniforms within 24 months.. If the Air Force chooses the 48-month transition, it will cost $125 million. All this…

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How Adidas Is Gaining on Nike and Under Armour in U.S. Market Share

Experts have been going back and forth on whether or not athleisure is slipping in the trend-o-sphere (yeah, we’re coining this term). Under Armour’s sales continue to decline, Nike is losing teen followers, but Adidas is holding strong, according to Business Insider. Reportedly, the company’s earnings were up 35 percent in North America in 2017.…

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Good News: Graphic Tees Are High Fashion Now

T-shirts are quickly becoming the must-have fashion staple. In 2017, logomania took flight, and made the logo tee a necessary statement piece. For 2018, it’s all about the graphic tee. To highlight the movers and shakers in the industry, GQ profiled seven L.A. brands about their inspiration and fashion insights. With graphic tees making their…

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The Problem With International Women’s Day Promotions

Brands went all in on marketing for International Women’s Day, which in theory, seems like a great thing. All these small and large corporations are coming together to express their support of women’s issues, women’s rights and, of course, women in general, but it’s a little more complicated than that. Here’s a few of the…

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The Hottest Thing In Fashion Is Style Icon … Bernie Sanders?

It’s been awhile since we felt the Bern of a good Bernie Sanders promotion, but it looks like Balenciaga is bringing back the iconic political logo in its new shoes, and its hoping you’ll pay $595 for them. According to GQ, Balenciaga is continuing its tradition of paying homage to Sanders with its latest pool…

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IHOP Is the Latest Food Chain to Create Must-Have Apparel

Aside from Pizza Hut’s new kicks, It’s been pretty quiet on the food chain apparel front. A few months ago, we had new apparel lines from Arby’s, KFC, Taco Bell and White Castle. But our stomachs and wallets have been rumbling waiting for the next big food apparel drop. Thankfully, IHOP is coming in clutch with…

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Lacoste Aims to Save Endangered Species With Amazing Logo Idea

When you think Lacoste, one thing tends to come to mind: the famous crocodile logo. Although, if you’re me, the second thing that comes to mind is the famous pink polo from “Mean Girls”: https://twitter.com/lacoste_uk/status/461548439999086592?lang=en Well, it looks like Lacoste is ditching its iconic crocodile logo, but it’s all for a good cause (and it’s…

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People Are Wondering Why ‘Vegan’ T-shirt Has Non-Vegan Recipe on Label

It’s strange to say an eating lifestyle choice is trending right now, but thanks to Beyonce’s Coachella announcement about going back to eating vegan, we can definitely say plant-based is in for 2018. Perhaps Topshop wanted to take advantage of the diet’s growing popularity, but they probably should have double-checked vegan requirements before unveiling their…

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‘Black Panther’ Boosts Demand for African Clothing

It’s been an insane few weeks for Marvel’s new “Black Panther” movie. It was announced today that the movie earned $920 million worldwide, but the sales boosts don’t end there. According to Marketplace, Los Angeles-based clothing store Kutula is seeing an increase of sales for their African garments thanks to the movie. [caption id=”attachment_105604″ align=”aligncenter”…

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