StubHub shoots and scores the first NBA jersey ad. According to ESPN, the Philadelphia 76ers has become the first team to sell an ad on an NBA jersey. And the first sale didn’t take long, considering the NBA just approved the on-jersey advertisement plan last month…
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Prints make it easier to mix different colors, textures and fun into one cohesive look. They breathe a touch of life into an outfit. Of course, I get it. Patterns can be overwhelming. They are bold statements. And they are, perhaps, even bolder statements in the promotional products industry. But there are plenty of ways to incorporate them into a promotion without overdoing it…
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We’ll never forget all those awkward class photos from our elementary school days, mainly because our parents insist on hanging them front and center in the living room. Those photos would be a lot less cringe-worthy had our parents gone with timeless, fashionable youth styles, instead of *NSYNC tees and butterfly hair clips. Give your younger end-users a fighting chance to establish themselves as stylish kids with these classic looks…
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When online clothing retailer Lyst announced its “Canine Collection,” 33 dog breeds that could be purchased as fashion accessories, social media was swarmed with angry tweets, posts and comments. Fast forward to Tuesday, when Lyst revealed the collection was a hoax intended to bring attention to the increasing number of dogs that are abandoned and need to be re-homed each year. Still, not everyone approves of the company’s tactics…
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A lawsuit against major retailers J.C. Penney Co., Wal-Mart Stores Inc. and The Children’s Place, alleging negligence and wrongful death in connection with the Rana Plaza garment factory collapse in Bangladesh in 2013, was dismissed last week…
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Forever 21 files a lawsuit for trademark infringement, American Apparel launches crowdsourcing campaign, Michael Kors leaves the IACC due to Alibaba, Under Armour to pursue legal action over similar logo look, and Joseph Gordon-Levitt teams up with the National Park Service for themed collection: Here’s what’s happening this week in the apparel world…
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Whether you’re sweating a deadline at work or sweating it out at the gym, let’s face it: Sweat is a daily aspect of life. (So is stress. Hmm, maybe those two are connected somehow.) But your end-users have enough to worry about without having to…
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We’ve seen many instances where social media backlash leads to pulled products and corporate apologies. But Old Navy isn’t caving to criticism this time. On Friday, Old Navy tweeted about a 30-percent-off sale, along with a picture of an interracial family—a Caucasian man, an African American woman and a child. Cue uproar…
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There’s a difference between preparing for the unexpected and, well, preparing for a Cinderella story. That’s where Leicester City, the English soccer team that claimed this year’s English Premier League title, finds itself right now. While fans continue to celebrate the team’s first championship in its 132-year history, many will have to do so without Leicester City shirts and jerseys…
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Stahls’ prints names on jerseys at the NFL Draft, Nike misses out on an Olympic opportunity, new T-shirt helps prevent bacteria build-up, H&M hit the Met Gala red carpet, and decorators receive free samples for voting on favorite designs: Here’s what’s happening this week in the apparel world…
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