I once saw this completely forgettable movie with Salma Hayek and Matthew Perry called “Fools Rush In.” (Don’t judge, I usually have better taste).
Strangely, the only thing I can recall is that, in describing Vegas, one of the characters says (and I paraphrase) that they might as well have built the city on the surface of the sun.
These days, the same can hold true of Philly. It. Is. Oppressive.
Like, kids are being sent home from school, roads are buckling and I can’t even walk around my apartment without breaking a sweat. Not okay.
Yesterday, to capitalize on a little free
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RETAIL TRENDS HAVE been inching their way into the promotional apparel market for some time now, but none have made quite as much headway as urban wear (comparatively speaking, of course). For the past two years especially, it’s been the embodiment of what is considered fashion-forward in the current market, and is showing no signs of fatigue. To help distributors ride the wave successfully, Promo Marketing has developed a primer for integrating the latest urban trends into today’s apparel promotions. LESSON 1: MARKING TERRITORY The argument’s as old as that one about the chicken and the egg. The demand for trendy
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FROM THEIR INCEPTION as appropriate-for-daytime-wear wardrobe standby (or inappropriate, depending on who’s doing the judging), T-shirts have been the put-upon younger brother of the apparel clan. Slacker. Underachiever. Slob. Uniform of the basement-dwelling video-game player, or worse, the go-to garment for sweaty work outside or on a treadmill. Yet, in the last 10 years or so, there’s been a bit of a shake-up in the hierarchy. T-shirts grew up. In fact, they became king. In an effort to emanate a more offbeat vibe, many designers began adding them to their collections, emblazoned with rock-and-roll icons and/or ironic witticisms. Likewise, in a nod toward
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OVER THE PAST few years, it’s been discussed ad nauseam, advertised to the hilt and covered extensively in the pages of this magazine and others around the globe. Everyone is aware the Green Movement has a starring role in today’s business climate, yet the abundance of jargon that comprises the revolution’s supporting cast gets very little time in the spotlight. A general understanding of the terminology can go a long way to help the sale of consumer-requested organic apparel, not to mention increase the comfort level of end-users hesitant to go the green mile. Read on for a comprehensive cheat sheet, from A
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Alternative Apparel, Atlanta, recently announced the introduction of Alternative Infant & Toddler, a collection of T-shirts for tiny fashionistas. Inspired by popular adult styles, the Alternative Infant & Toddler collection hit stores in February, and includes a onesie, a basic crew and a long sleeve thermal, with sizes ranging from 3-6 months, 6-12 months, 12-18 months, 2T, 3T and 4T. The new line features 15 styles in the company’s best-selling fabrics and washes, including basic solids, burnout, argyle, camo and printed thermals. Similar to the adult collection, Alternative Infant & Toddler will introduce new fabrics, washes and styles throughout the season. “We’re
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