Alternative Apparel, Atlanta, recently announced the introduction of Alternative Infant & Toddler, a collection of T-shirts for tiny fashionistas.
Inspired by popular adult styles, the Alternative Infant & Toddler collection hit stores in February, and includes a onesie, a basic crew and a long sleeve thermal, with sizes ranging from 3-6 months, 6-12 months, 12-18 months, 2T, 3T and 4T.
The new line features 15 styles in the company’s best-selling fabrics and washes, including basic solids, burnout, argyle, camo and printed thermals. Similar to the adult collection, Alternative Infant & Toddler will introduce new fabrics, washes and styles throughout the season.
“We’re extremely excited to launch Alternative Infant & Toddler,” said Greg Alterman, CEO and creative director. “We have had so many requests from our customers to create a mini-Alternative line because a high-quality, stylish infant or toddler blank apparel product is not available in the kids market. The addition of [the line] is a natural progression for us, and the response to the collection so far has been phenomenal.”
In April 2006, the company opened its flagship boutique in Atlanta. Alternative Infant & Toddler supports the company’s expansion into retail. Retail prices for the new collection range from $22.00 for a onesie to $30.00 for a long sleeve thermal. Additional styles and sizes will follow in mid 2007.
For more information, call (888) 481-4287 or visit www.alternativeapparel.com.
