American Apparel Inc. Announces Preliminary July Sales

American Apparel Inc. announced preliminary sales for the month ended July 31, 2012. The company reported that for the month ended July 31, 2012, total net sales on a preliminary basis increased 14 percent to $53.8 million when compared to the month ended July 31, 2011.

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American Apparel Acquires Surf Brand Warriors of Radness

Promo Marketing has learned that American Apparel, the Los Angeles-based apparel supplier and manufacturer, has acquired California beachwear brand Warriors of Radness. In an email sent out over the weekend, representatives from Warriors of Radness explained that the surfwear company had reached an agreement to sell its business to American Apparel.

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Editor’s Picks: The 411 on Leggings

I love almost everything about the ‘80s. I was born in 1980. I love new wave and synthpop. I’m obligated to love movies like “Adventures in Babysitting,” “Howard the Duck” and “Dirty Dancing.” And, while I still have a genuine love for jellies (in every glitter-infused color), I suppose I also have to defend other staples of ‘80s fashion.

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American Apparel Announces Comparable Store Sales Increased 19 Percent

American Apparel announced preliminary comparable sales for the period May 1, 2012 through May 26, 2012. The company reported that for the period May 1, 2012 to May 26, 2012, comparable store sales increased 19 percent, including a 19 percent increase in comparables store sales for its retail store channel and an 18 percent increase in net sales for its online channel.

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Baby Steps Lead to Big Sales in Infant Apparel

There’s a new epidemic spreading throughout Hollywood-many celebrities have caught baby fever (and to the best of my knowledge this has nothing to do with 50 Shades of Grey). 

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