Company: Beacon Promotions

Auto-motivation

POSING A QUESTION distributors could ask end-buyers, Gary Haley, senior vice president of sales for Beacon Promotions, New Ulm, Minn., asked, “‘Where are your customers when they make a buying decision?’ The answer is going to be one of three places—either the office, the home or the car.

 

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Beacon Promotions Launches New Web site

Beacon Promotions, New Ulm, Minn., has launched a new Web site at www.beaconpromotions.com. According to Art Olsen, president and CEO, the new site brings all the Beacon brands together, which will improve navigation for distributors. “Beacon’s strength and growth has come from providing exceptional customer service and delivery everyday for our customers,” said Olsen. “Now, with this new Web site, our customers will be able to quickly see all the product categories we have to support their selling needs.” The home page is set up by categories and there is a feature that allows visitors to browse products from the company’s catalogs.

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2007 Supplier Excellence Awards

LOYALTY HOLDS POWERFUL sway over many people’s actions. It is difficult to settle for good when the best is just a little further. Loyalty will see the extra mile traveled, the extra call made and the extra cost paid. Often, it is a result of superior quality or superior service, while other times familiarity can be held accountable, and yet other people will have a simple affection toward a brand. This is the dream of any corporation: To be known of not as a source, but as the definitive source for a commodity. Promotional Marketing’s 2007 Supplier Excellence Awards recognize the best in more

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Beacon Promotions Buys Land, Buildings

Beacon Promotions, New Ulm, Minn., recently purchased adjoining land and buildings in New Ulm in an effort to expand the business. The company now owns 8.0 acres of land and 54,500 sq. ft. of building space. In 2005, Beacon Promotions added an additional 15,000 sq. ft. of warehouse and manufacturing space to keep up with the growing business and expanding product lines. “We continue to need additional space for both manufacturing and warehousing, and this purchase allows us space to keep moving forward,” said Kevin Poirier, senior vice president of operations. “This ensures our capability to deliver quality product on time for our distributors.”

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Beacon Promotions Acquires Four Star Incentives

Art Olsen, president/CEO of Beacon Promotions, New Ulm, Minn., recently announced the acquisition of Four Star Incentives, Niles, Ill. Four Star is known for its name brand products, including Waterford Crystal, Mag-Lite flashlights, Sony electronics, Thomson (RCA & GE) electronics, Bulova watches and clocks, Wittnauer watches, Citizen watches, Canon digital cameras and camcorders, Lenox China and other internationally recognized brands. The acquisition was completed on October 5, and all operations were moved to Beacon’s headquarters and production site in New Ulm. Gary Haley, senior vice president of sales, said, “The Four Star Line has a very strong product offering of international name brand products,

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Judge Dismisses Norwood Lawsuit Against Beacon Promotions

Judge Michael Davis of the United States District Court in Minneapolis dismissed all counts against Beacon Promotions, New Ulm, Minn., and several of its employees in a two-year old trade secrets/copyright infringement case brought by Indianapolis-based Norwood Promotional Products. The court ruled that none of the information, which Norwood claimed had been misappropriated, qualified for trade-secret protection and that Norwood had failed to demonstrate evidence indicating misconduct on the part of any Beacon employee. Art Olsen, president and CEO of Beacon Promotions, said, “We stated from the onset that the entire case was frivolous and without merit, but unfortunately we had to

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