IN RESEARCHING ORGANIC apparel, one supplier asked why anyone would need an organically produced shirt. “You’re not going to eat it,” he said. When it was explained that the term “organic,” when applied to clothing, meant it was produced without pesticides or harmful fertilizers, the supplier still saw no purpose and asked what difference it would make to the shirt. It was a bad way to begin delving into a major trend in the promotional products industry, but it touched upon wide-spread misconceptions about the terminology. It also cast some light upon industry practices and viewpoints, which do have far-reaching implications. The consequences
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Color Image Apparel, Los Angeles, the parent company of Bella brands—Bella, Bella Girl, Bella Baby and a men’s line, Canvas—has announced the launch of Alo, a performance apparel line to address the growing need of high-quality, fashionable, long-lasting apparel for busy lifestyles. The line will debut at the PPAI Expo in Las Vegas, Jan. 2-6, 2007. The name Alo stands for “Air, Land, Ocean,” and combines performance-driven fabrications, technical features and sport-inspired designs to create a look and feel that can be worn for almost any occasion. Set to launch with 14 men’s and 15 women’s styles, the garments feature special
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In an effort to give promotional products salespeople a voice and to fill an important void within the industry, the Organization of Promotional Products Salespeople (OOPPS) and its associated Web site, www.oopps.net, has been established. Based in Orlando, Fla., the mission of the newly established OOPPS is to “inform and empower promotional products salespeople who work for distributors so that they can make decisions that will enhance their careers and their earning potential.” The OOPPS concept originated with Ross Silverstein, founder and president of iPROMOTEu. “I’ve long thought the industry as a whole could benefit from this sort of organization,” he said. “I
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Color Image Apparel, Los Angeles, the parent company of Bella brands—Bella, Bella Girl, Bella Baby and a men’s line, Canvas—has announced the launch of Alo, a performance apparel line to address the growing need of high-quality, fashionable, long-lasting apparel for busy lifestyles. The line will debut at the PPAI Expo in Las Vegas, Jan. 2-6, 2007. The name Alo stands for Air, Land, Ocean, and combines performance-driven fabrications, technical features and sport-inspired designs to create a look and feel that can be worn for almost any occasion. Set to launch with 14 men’s and 15 women’s styles, the garments feature special treatments applied to
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