Company: Bodek And Rhodes

Julie Heller, marketing manager for Bodek And Rhodes, Philadelphia, was recently honored as the Volunteer of the Year for the Specialty Advertising Counselors of the Delaware Valley (SACDV). The Volunteer of the Year is selected by the SACDV president, and is based on observation, as well as the hours and efforts the volunteer dedicates throughout the year in order to further the achievements, member services and growth of SACDV. “Julie is always there helping…as both a leader and a friend,” said Vytas Masaliatis, SACDV president. “She has been very instrumental in our partnering with other regional associations, and takes on everything from planning to

Mary Ellen Hudicka, director of marketing communications at Bodek and Rhodes, Philadelphia, was inducted into the Specialty Advertising Counselors of the Delaware Valley (SACDV) Hall of Fame during a special ceremony at the annual SACDV Holiday Gala earlier this month. Hudicka is one of an elite group of 20 industry persons to be in the Hall of Fame. Last year, Hudicka was one of only six people in the history of SACDV to be honored with the President’s Award, recognizing her exceptional service and dedication, and was also honored with that award again this year. She has also been named SACDV Person of the

Bodek and Rhodes, Philadelphia, has announced that its 2007 wearables line will include a new collection of Tommy Hilfiger styles selected from the popular retail line. The new styles replace the former Tommy Hilfiger Golf line introduced in 2006. Bodek and Rhodes will carry eleven retail styles in the collection, beginning Jan. 1, 2007. “This is an exciting transition for us and our customers,” said Mike Rhodes, president. “We introduced the brand to our line in the spring with Tommy Hilfiger Golf, which was well received by our customers. But, after meeting with the people at Tommy Hilfiger, we decided to switch our

Philadelphia-based Bodek And Rhodes announced the recent hire of Scott Pawlow as the company’s new sales representative for the Illinois/Wisconsin territory. Pawlow has more than 10 years of experience in apparel sales, including several years serving the promotional products industry. “In a relatively short sales career, Scott has gathered a tremendous amount of experience in areas that are key to understanding and serving Bodek and Rhodes’ customers,” said Marc Held, national sales manager. “He’s experienced in wholesale as well as retail, worked with apparel decorators, sold Russell Athleticwear for years [and] served the promotional products industry. All this translates into a very valuable knowledge

Bodek & Rhodes, Philadelphia, one of the leading wholesalers of imprintable activewear, was recently recognized for excellence in self-promotion and customer service at the 11th Annual Convention of Adventures in Advertising (AIA). This year marks the fourth consecutive year Bodek & Rhodes received the award for “Most Innovative and Effective Promotions.” The company also received runner-up awards in the “Best Overall Apparel Supplier” category and Rochelle Jones, customer service, received an award in the “Best Apparel Customer Service Representative” category. “Being chosen as the ‘Most Innovative and Effective Promotions’ Award winner is a tremendous achievement because the field includes both apparel and non-apparel suppliers,”

Bodek and Rhodes, Philadelphia, recently hired Rich Carter as the company’s new e-commerce development manager. Carter joins Bodek & Rhodes with more than 15 years of experience in interactive marketing, e-commerce and Web design. “Rich has an amazing grasp of what today’s Web site user is looking for, in terms of searching for and ordering products, information flow and easy navigation,” said Mike Rhodes, president. “Coupled with this, is his creative eye and strong sense of design. It translates into a site that is altogether informative, interesting, friendly and efficient—one that will help our customers do business and grow their businesses.” In his new

Philadelphia-based Bodek & Rhodes’ 2007 UltraClub catalogs, as well as the entire 2007 UltraClub line, will be available on Oct. 2, 2006. The October UltraClub catalog release and collection debut mark the earliest availability of the private label to customers since it was launched in 1992. “Next year marks a huge 15-year milestone for UltraClub, which was the original private label brand in the imprinted sportswear industry,” said Mary Ellen Hudicka, director of marketing communications. “The early-edition catalogs and early collection launch are a result of an increasing demand by our customers to get a head start selling the new UltraClub styles before the first

Former New York City mayor Rudolph Giuliani visited the Bodek & Rhodes booth at Philadelphia’s ASI show this past May. According to Bodek & Rhodes representatives at the booth, Giuliani spent about 10 minutes with them and showed a keen interest in the company’s UltraClub line and the concept of private-label branding. “Needless to say, we were very excited and honored to have such a well-known person spend that much time in our booth,” said Julie Heller, marketing manager. “He was sincerely interested in our business. He’d be a perfect UltraClub spokesperson.” For more information, visit www.bodekandrhodes.com.