Bodek & Rhodes Offers Major Retail Brands for 2007

Bodek & Rhodes, Philadelphia, recently announced the addition of the following brands to its 2007 wearables line: Tommy Hilfiger, Weatherproof Garment Co., Alo, NYNE and Oxford Golf. These additions bring the total number of brands carried by Bodek & Rhodes to 32. The brands will debute in the supplier’s annual Big Book catalog, available Jan. 1, 2007.

“Bodek and Rhodes has always focused on helping our customers grow their sales within traditional markets, as well as new markets,” said Mike Rhodes, president. “We’ve talked to customers and studied trends. Our additions for 2007 reflect our findings. We’re delivering more designer fashions and retail brand names clients trust. Buyers want more performance wear, especially for niche markets.”

Bodek & Rhodes’ customers will have access to twelve men’s and ladies’ designer sportswear styles from Tommy Hilfiger. The collection will be available in a variety of polos, wovens, fashion tees, caps and an umbrella. In addition, Bodek & Rhodes will offer a number of popular Weatherproof Garment Co.’s jackets and a windshirt. The company will also carry eight styles of athletic activewear polos and tees for men and women from Alo, a newcomer to the imprinted activewear industry. Alo apparel features performance fabrics offering wicking and cooling properties, as well as fashionable design elements such as contrast piping and bold color combinations. NYNE—New You, New Energy—will have six new styles of polos and dress shirts, including several from the brand’s moisture-control CoolMax collection. Oxford Golf, popular in classic golf apparel, will be represented with four polos and a mock. The brand had previously only been available in top private country clubs, resorts and pro shops.

For more information, call (800) 523-2721 or visit www.bodekandrhodes.com.

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