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*VIDEO – Changing of the guard at PPAI (Part 2)

Welcome to this special edition coverage from the 2007 PPAI Expo

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Community and volunteering in the promotional products industry

Changing of the guard at PPAI

Alo Launches New Web site

Alo, Los Angeles, the new apparel performance brand with technical features from Color Image Apparel, has launched www.alosport.com. Alo will make its debut at the PPAI Expo in Las Vegas, Jan. 2-6, 2007, booth #1321. Alosport.com will feature separate men’s and women’s sections, as well as a breakdown by activity with information on where and how each garment can be used. The Web site also features a full description of Alo’s 10 performance fabrications and product technology information to help customers understand each style’s specific performance capabilities as it relates to fabric and function. Each style page contains multiple images showing all facets of

PMNow! to Publish from Vegas Expo

Not attending the PPAI Expo next week? Don’t worry. Promotional Marketing’s got you covered! Beginning on Jan. 4 and concluding Jan. 6, 2007, the editors of PMNow!, Promotional Marketing’s weekly online e-newsletter, will publish daily e-mail updates—complete with video clips and news—right from the Expo floor! Get a bird’s-eye view of the hottest products in the New Products Pavilion; get the latest scoop on what other distributors are saying about the show; find out the best supplier show deals, the biggest booths and the brightest stars (maybe Elvis will serenade attendees again this year). So, sit back, relax and enjoy the show—literally. Let PMNow! do all

Alo Performance Apparel to Launch In January

Color Image Apparel, Los Angeles, the parent company of Bella brands—Bella, Bella Girl, Bella Baby and a men’s line, Canvas—has announced the launch of Alo, a performance apparel line to address the growing need of high-quality, fashionable, long-lasting apparel for busy lifestyles. The line will debut at the PPAI Expo in Las Vegas, Jan. 2-6, 2007. The name Alo stands for “Air, Land, Ocean,” and combines performance-driven fabrications, technical features and sport-inspired designs to create a look and feel that can be worn for almost any occasion. Set to launch with 14 men’s and 15 women’s styles, the garments feature special

Promotional Products Around the Globe: A Two-Part Series

What do the United States, Canada, Mexico, Australia, New Zealand and Europe all have in common? Try combined global assets of approximately $32 billion in promotional product sales and a fierce commitment to raising the bar in the promotional products industry across the globe. It began approximately five years ago when, after having met informally for a number of years, six not-for-profit promotional products associations joined forces and formally established the International Federation of Promotional Products Associations (IFPPA). However, while IFPPA has been in existence for years, the organization has remained largely obscure. As the world’s residents continue to fuse at lightning speeds

This year’s Specialty Advertising Counselors of the Delaware Valley (SACDV) show garnered 5 percent more attendees than last year’s show, where attendance was up 42 percent. “The traffic did not stop from start to finish,” noted Expo chair, Mary Ellen Hudicka. “Our distributor hosts were delighted at the ‘Infotainment Value’ of the event in informing and entertaining their clients with the fun theme and so many tie-in giveaways. Exhibitors were delighted as well—they received both quantity and quality for their money.” The Expo, which is the largest annual event for SACDV, is a member-only event, limited to invited guests of SACDV distributor firm members.

SACDV Fall Expo A Success

This year’s Specialty Advertising Counselors of the Delaware Valley (SACDV) show garnered 5 percent more attendees than last year’s show, where attendance was up 42 percent. The sold-out show was held at the Valley Forge Convention Center, Valley Forge, Pa., on Sept. 13. “The traffic did not stop from start to finish,” noted Expo chair, Mary Ellen Hudicka. “Our distributor hosts were delighted at the “InfoTainment Value” of the event in informing and entertaining their clients with the fun theme and so many tie-in giveaways. Exhibitors were delighted as well—they received both quantity and quality for their money.” The Expo, which is the

Company: Expo Inc