With a Name Like “Honest Company” You Should Be

We’ve written in this space before about the unique challenges faced by a product when a celebrity endorser goes off the rails. Now, as Jessica Alba’s Earth-friendly Honest Company is just about to launch in Target stores, there are new reports that some products imported by the company from China have been previously blocked by the FDA as unsafe.

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Promotional Products Work! Week Commences Today

Eighty-eight percent of consumers recall advertisers on promotional products, and 85 percent of promotional-product recipients have done business with the advertiser from whom they received the product, according to the Promotional Products Association International (PPAI) study, The Influence of Promotional Products on Consumer Behavior.

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Pen Pointers

Writing instruments have been around for ages, and many strides and upgrades have continued to occur as the pen matured. With so many options in 2014, what do end-users want from their pens?

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Universal Appeal

There’s a reason why more than a billion dollars worth of promotional desk and office products are sold every year: They’re effective. From sticky notes and pens to journals and mugs, the items we use during every workday are the perfect vehicles for promotional advertising.

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