Norwood Announces New Catalog Organization With Norwood Edge

Norwood Promotional Products, based in Indianapolis, announced the launch of the Norwood Edge, a new service offering that will make their distributors’ business easier and more profitable. The Norwood Edge is a set of solutions focusing on simplifying distributors’ day-to-day business with Norwood, it gives distributors reduced extra charges, expanded customer-service hours and a new organization for the company’s most powerful sales tool, its print catalogs. The reorganization of the company’s catalogs is the most significant piece of the Norwood Edge. Previously, Norwood’s print catalogs were organized by their popular industry brands. For example, Norwood RCC Koozie had its own catalog, Norwood Souvenir had

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Norwood Shows Support For Industry With Platinum Donation To PPEF

Irving, Texas-based Promotional Products Education Foundation (PPEF) announced that Norwood Promotional Products of Indianapolis has committed to join the PPEF Tomorrow Fund at the platinum level with a $120,000 donation to be paid over the next 12 years. “Our platinum level donation to the PPEF Tomorrow Fund sends the message that we are investing in and are committed to the promotional products industry, and we value higher education,” said Paul Lage, MAS, president of Norwood Promotional Products. “Because education has been a centerpiece for the Association and the industry, Norwood, as one of the largest industry suppliers, has the responsibility to be a leader

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Norwood Expands Sales Staff

Norwood Promotional Products, Indianapolis, recently announced a number of additions to its sales staff. Joel Jahns joined the Norwood field sales team as account manager, covering the state of Wisconsin. Prior to joining Norwood, Jahns served as the national sales manager at Mille Lacs Corporate Gifts (Gourmet Foods) in Sun Prairie, Wis., and the national accounts manager at Admanco, Ripon, Wis. Norwood has also added four inside sales representatives to its team. Christopher Dell will cover the states of Arizona, Colorado, Idaho, Montana, New Mexico, Nevada, Oklahoma, Oregon, Utah, Washington and Wyoming. Dell has more than 13 years of sales and management experience.

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Holiday Time Flies

IN 1905 ALBERT Einstein published his theory of special relativity. The theory, which has since been proven correct by experiments, revealed one of the most startling truths about the way the world works: Time changes depending on who is observing it. It seems counter-intuitive when dwelled upon, but most people have experienced it in some way. Einstein himself described the phenomena to the masses with a quirky analogy. He said if a person touches something hot for a minute, it will seem like an hour, but if he or she sits with a lover for an hour, it will seem like a minute. “That’s

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2007 Supplier Excellence Awards

LOYALTY HOLDS POWERFUL sway over many people’s actions. It is difficult to settle for good when the best is just a little further. Loyalty will see the extra mile traveled, the extra call made and the extra cost paid. Often, it is a result of superior quality or superior service, while other times familiarity can be held accountable, and yet other people will have a simple affection toward a brand. This is the dream of any corporation: To be known of not as a source, but as the definitive source for a commodity. Promotional Marketing’s 2007 Supplier Excellence Awards recognize the best in more

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Improved Rebate Program to Replace Long-Running Norwood Rewards

Norwood Promotional Products, Indianapolis, will replace its points-for-purchase program (Norwood Rewards) with an improved rebate program. Norwood has earmarked the funds used to operate its Rewards program for an expanded 2008 Distributor Volume Rebate Program. Distributor principals will be contacted directly with details about the new rebate program. Norwood Rewards was launched in 2003 with the intent of creating a positive incentive for distributor salespeople to sell Norwood products. The program, however, has generated some concerns from distributor principals. “We’re committed to honoring the supplier-distributor principal relationship,” noted Paul Lage, Norwood president. “[Norwood Rewards] is perceived to be in conflict with that relationship and we want

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Norwood Expands Executive Team

Norwood Promotional Products, Indianapolis, has announced the promotion of Kelly Rezansoff to the newly created position of vice president of customer relations and Richard Cordaro has joined the company as vice president of pharmaceutical sales, also a newly created position. According to company personnel, Rezansoff’s position was formulated to “cultivate, implement and measure processes that will create highly responsive customer care throughout Norwood.” As the executive leader for the front-end teams at the company’s five manufacturing locations, Rezansoff’s primary objective is to achieve Norwood’s mission of delivering a positive distributor experience. “Customer experience is our number one priority. Given that our customer service

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Simone Joins Norwood’s Executive Staff

Norwood Promotional Products, Indianapolis, announced today that Jim Simone has been hired as senior vice president and chief marketing officer. Simone has held key marketing roles in the promotional products industry for more than 16 years, including management positions with several distributorships. He most recently served as the marketing and merchandising manager for Oriental Trading Company where he created the company’s highly successful promotional products division. “We’re building our executive team around high-caliber, industry-focused individuals,” noted Paul Lage, president. “This isn’t the same team that was in place a year ago. Jim brings a critical distributor perspective to our organization. He knows what distributors

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