Company: Promotional Marketing

Better by the Dozen for iPROMOTEu in October

Wayland, Massachusetts-based iPROMOTEu announced 12 promotional products distributors affiliated with the company in October. Presently, 416 distributors from 43 states (plus Puerto Rico and the District of Columbia) are affiliated with iPROMOTEu. The following individuals are among the industry distributors and salespeople that affiliated with iPROMOTEu in October: Ben Adler of Top of the Line Promotions LLC in Oak Park, Mich.; Traci Bacchetti of Hold That Thought Productions Inc. in Orangevale, Calif.; Janice Baldwin of Ad Zone in Panama City Beach, Fla.; Kevin Casci of Matrix Promotional Marketing in Alamo, Calif.; Lori Drake of Ozark Advertising Specialties in Laurie, Mo.; Kenneth Greenfield of

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TPS Goes Global with Acceptance into Exclusive International Advertising Gift Council

Aaron Moscoe, CEO of The Promotional Specialists (TPS), announced the Toronto-based company has launched TPS Global Solutions following its acceptance into the International Advertising Gift Council (IGC Partners). Moscoe said, “We are thrilled to be a part of such a distinguished, progressive and innovative organization. As a result of our membership, TPS can now bring greater value to our clients by providing them with the best products and practices from around the world”. He added, “TPS now has the unique capability to plan and execute campaigns for our clients globally.” Ross Thompson, president of IGC Partners said, “We are privileged to welcome a

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Thunder Road Brandworks Named Promotional Marketing Agency for Carolina Panthers

Charlotte, North Carolina-based Thunder Road Brandworks was selected as an official partner of the Carolina Panthers and will serve as the franchise’s preferred promotional products agency for the 2008 season. In addition to working with the Carolina Panthers organization on projects, Thunder Road will work with the NFL team’s corporate sponsors to supply game-day giveaways for Panthers home games. “Our company is energized to have the opportunity to work with the Panthers organization and its sponsors,” said Matt Coben, president of Thunder Road. “It was very gratifying to be selected by such a well-respected organization, and we’re looking forward to tackling the challenge.” “Thunder

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Promo Marketing Magazine Announces Top 50 Distributors

Philadelphia-based Promo Marketing magazine, the source of product and marketing information for distributor sales professionals, announced the industry’s Top 50 Distributors in its May issue. The annual awards recognize the largest distributors in the industry based on 2007 sales volume. This year’s list includes many familiar names like Proforma and Geiger, as well as some noticeable changes – most notably, IMS/Group II Communications, which ranks #5 on the 2008 Top 50, but did not make the list in 2007. The Top 10 Distributors for 2008 are: 1) Bensussen Deutsch & Associates (BD&A) 2) Corporate Express Promotional Marketing (CEPM) 3) Proforma 4) Staples

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Promo Marketing Interviews Top 10 Distributors

1 Bensussen Deutsch & Associates (BD&A) Woodinville, WA www.bdainc.com Principal: Jay Deutsch, CEO “TAKING THE BULL BY THE HORNS” PM: In your opinion, what does it mean to be a top distributor? JD: It means we pay attention to our clients’ objectives. It means creating effective and cohesive merchandise programs that provide a tangible, useful and personal connection to our clients’ brands. It means providing the most comprehensive suite of merchandise services, and backing them with the best people around. PM: What has been your strategy for success? JD: BD&A’s strategy for success is proven processes, unmatched

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‘Til We Chat Again …

Staff Writer

I’ve got some good news and some great news. I’ll start with the great news first: After a tenure of 51⁄2 years, Friday, April 25 will be my last day at Promo Marketing magazine. I’ve accepted a new position as a writer at an ad agency. So, herein is my final entry to my three-month stint as a PromoMarketing.com blogger (well, I suppose the part about the end of the blog might be the only bad news).

But, here’s the good news: Although I will no longer be a full-time staff editor at Promo Marketing, I will, however, continue writing for the magazine

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THE BRANDING OF AN INDUSTRY

THE PROMOTIONAL PRODUCTS industry is an evolving one. Case in point: a little over five years ago when this writer first came aboard the Promo Marketing (formerly Promotional Marketing) ship, there was little, if any, talk of the environment and what the industry could do to preserve it. However, within the past two years alone, it seems the entire industry has gone “green,” with both suppliers and distributors heralding their environmentally responsible business practices and industry publications dedicating entire issues to the topic. Even with the widespread attention environmental safety has received, there are other notable topics brewing in the industry these days.

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Industry’s Leading Magazine Adjusts Name to Promo Marketing, Introduces Online Portal at PromoMarketing.com

Philadelphia—October 16, 2007—Promotional Marketing magazine unveils its new name, Promo Marketing, in the October issue, while concurrently introducing the industry’s only comprehensive and fully integrated online destination at www.PromoMarketing.com. As a unified brand, Promo Marketing represents each of its industry resources, including publications, online services and end-buyer catalogs. In addition, www.PromoMarketing.com incorporates the industry’s most innovative search and publishing platforms. All qualified members can search supplier products, specials and catalogs; engage in an online community; spot the latest industry news; and operate their businesses from one Web site. Publisher Matthew Barnes explains, “We are thrilled to introduce Promo Marketing as a comprehensive

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OOPPS Announces 2008 Advisory Board

The Organization of Promotional Products Salespeople (OOPPS), Wayland, Mass., recently announced the establishment of its 2008 Advisory Board. The Board is comprised of a variety of promotional products salespeople from across the country, as well as supplier, distributor and service provider representatives. According to OOPPS personnel, the mission its Advisory Board is to “help guide the direction of [the organization] for the benefit of salespeople throughout the industry.” Members of the 2008 OOPPS Advisory Board include: Salespeople: Larry Alford, Axis Promotions (Massachusetts) Linda Apfel, CAS, 20/20 Promotions (Minnesota) Katherine Burke, MAS, Above & Beyond Incentives (Texas) Mona Carollo-Scarborough, CAS,

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