Company: Promotional Marketing

Welcome to the second day of our special edition coverage from Las Vegas, Nevada

Promotional Marketing’s coverage continues. Now that the trade-show floor is packed with people and products, finding important information has become endlessly exciting. Bags are laden with samples as attendees search for the next hot item to increase sales in 2007. In this edition of PM Now! the Promotional Marketing staff seeks the most inventive new products and discusses business with key contacts and representatives.

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PMNow! to Publish from Vegas Expo

Not attending the PPAI Expo next week? Don’t worry. Promotional Marketing’s got you covered! Beginning on Jan. 4 and concluding Jan. 6, 2007, the editors of PMNow!, Promotional Marketing’s weekly online e-newsletter, will publish daily e-mail updates—complete with video clips and news—right from the Expo floor! Get a bird’s-eye view of the hottest products in the New Products Pavilion; get the latest scoop on what other distributors are saying about the show; find out the best supplier show deals, the biggest booths and the brightest stars (maybe Elvis will serenade attendees again this year). So, sit back, relax and enjoy the show—literally. Let PMNow! do all

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1206_NSP_Intro

We’re all familiar with the saying, “There’s nothing new under the sun.” Luckily, this statement does not apply to the promotional products industry. Much like our friends at the North Pole, Promotional Marketing has worked long and hard to deliver right to distributors’ doorsteps the newest and hottest promotional products on the market for 2007. From dog tags that can store top-secret information to laser-infused holiday ornaments, the following pages offer up a wide selection of fresh products that made this year’s celebrated Best New Products list. And so, without any further ado and in the words of the late, great Marvin Gaye—let’s get

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Corrections

In the September issue of Promotional Marketing, the Comparison Corner story titled “To Tag or Not To Tag” mistakenly attributed quotes by Paul Bellantone, vice president of marketing and membership for PPAI, to Pat Burgher, CAE-manager of business development for PPAI. The article also listed Burgher’s title as “President of UPIC,” which is inaccurate. UPIC is an identification system run by PPAI. It is not an organization unto itself.

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How To Sell…Everything

“Get in on the ground floor of the hottest products in the promotions industry. The new Super Ice Dethawer can be used for a variety of markets. Simply place an ice cube in the box, wait three to four hours, and when you return, it will have converted to water—like magic! Great for the home or on the road, the Dethawer can be used to easily and efficiently bring about a thermodynamic change in a marketing campaign. Available in five different colors, the item can boldly display a logo on the side for a cool promotion.” Sometimes, it simply isn’t obvious how to sell an

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Got News?

New president? New partnership? New product? The biggest news stories in the industry appear here first. Let the Promotional Marketing staff know about the most important events, and they may appear in an upcoming issue of the magazine or the online newsletter. Please send any hot leads to Cynthia Graham at [email protected].

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TO TAG OR NOT TO TAG

TO TAG OR not to tag. This is the question facing new companies entering the promotional products arena and established companies reevaluating the way they do business. “Tag” in this case refers not to the products but to the companies themselves. In this industry, nearly everyone is familiar with ASI numbers and most are familiar with UPIC identifications. Why would one company choose a UPIC identification over an ASI number or vice versa? Why do some companies opt for both? Why do other companies use neither? To better understand the markets, Promotional Marketing contacted Tim Andrews, president of Trevose, Pennsylvania-based ASI; Scott Fuhr, director of corporate

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