“Get in on the ground floor of the hottest products in the promotions industry. The new Super Ice Dethawer can be used for a variety of markets. Simply place an ice cube in the box, wait three to four hours, and when you return, it will have converted to water—like magic! Great for the home or on the road, the Dethawer can be used to easily and efficiently bring about a thermodynamic change in a marketing campaign. Available in five different colors, the item can boldly display a logo on the side for a cool promotion.”
Sometimes, it simply isn’t obvious how to sell an item. Sometimes, it isn’t easy to find the perfect product for a customer’s promotion. Sometimes, no matter how great a product may be for them, the client may not see the benefit. There’s a lot to know in the premiums and incentives industry—products, markets, manufacturers, embellishment information—and clients depend upon distributors to supply all of this in an easy, digestible format. Try explaining to clients what PMS-matching is; most times, they stop listening after they hear the name.
A distributor’s job is to process all of the information available and produce the perfect product to suit the client’s need. With thousands of manufacturers creating products in more than 1,500 categories, memorizing all the information in this book is a near impossible task. Thankfully, Promotional Marketing is here to help.
Manufacturer’s working in an array of product categories have provided “How To” advertorial sections to help distributors. Whether looking for a new angle to present pens or what features sell folders, the following pages have useful tips about items, straight from the mouths of those who make them. Study the Promotional Marketing Buyer’s Guide 2007 “How To” section, and go to the next sales meeting knowing how to succeed.
