ECONOMY SHMECONOMY. NOT to be glib, but that headline has sold one too many papers these days. Yes, things are not necessarily prospering, however, what the general public should be talking about is how to respond to these given circumstances. Facing the unenviable challenge of helping end-buyers find value in items that can all-too-easily be considered “extraneous,” now more than ever, suppliers and distributors must continuously prove the worth of their wares. Showing how each garment can be used in a practical wardrobe application attaches a tangible benefit to every dollar spent, an essential formula for continuing to drive business through financially uncertain
Read MoreCompany: Washington Vinyl & Leather
Moxie Interactive Adds VP and Makes Other Executive Moves
Atlanta-based Moxie Interactive, a division of Zenith Media Services and one of the top five interactive marketing agencies in the world, announced it has tapped Michael Winter to serve as vice president, group media director. Winter will be responsible for driving Moxie’s media vision, growing the New York offering and managing existing client relationships. He will work closely with Joanna Sammartino-Bailey, New York senior vice president general manager, to build the client base and office culture. “Landing a strategic, passionate executive like Michael—who has extensive experience working in our industry and a proven track record of success—is a huge win for Moxie,” stated Kris
Read MoreR.S. Owens’ Brian Nawrocki Joins Executive Account Team
Chicago-based R.S. Owens, manufacturer of recognition awards, announced the promotion of Brian Nawrocki to executive accounts senior customer-service specialist. In this role, with a focus on custom award programs, Nawrocki will provide customer service to many of Owens’ executive accounts. “This is a great move for Brian, for Owens and for our customers,” said Mary Busch, executive accounts manager. “Brian has 14 years of experience at Owens in customer service and managing custom programs, and he recently spent about half a year cross training in our quoting department, learning how to develop cost estimates for custom requests,” continued Busch. “This has given him a
Read MoreiPROMOTEu’s Silverstein to Represent U.S. at Beijing Olympics
Takes Leave of Absence as CEO April 1, 2008 – Wayland, Massachusetts: Ross Silverstein, the Founder, President & CEO of leading industry distributor, iPROMOTEu, will represent the United States at the 2008 Summer Olympics in Beijing, China. Many people in the industry know of Silverstein’s aggressive and hard-charging style as he created and dramatically grew his very successful company. Few people, however, are aware that Silverstein is also a world class athlete. For years, Silverstein has competed at the highest level in both table tennis and synchronized swimming. “The opportunity to represent my country is too great
Read MoreR.S. Owens Receives Excellence in Customer Service Award
Mary Busch, manager of executive accounts at R.S. Ownens, Chicago, received Adventures in Advertising’s (AIA) top award in the “Best Hard Goods Customer Service Rep or Team—Category 1” at AIA’s annual conference in Denver last month. “This is such a great honor,” said Busch. “It really shows what teamwork can do and I’m flattered to receive this honor on behalf of everyone at R.S. Owens. It’s a real testimonial to the work we do and the products we manufacture.” Adventures in Advertising recognizes its franchisees and supplier vendors at the annual conference. R.S. Owens’ Executive Accounts Team received AIA’s “Save the Day” Award in
Read MoreBroder Bros. Announces “Super Sweeps” Winners
Hawaii, Las Vegas and Orlando vacations, a Mini Cooper, a Pontiac Solstice, a Saturn Sky and a cash prize of $10,000 are just a few of the prizes Broder Bros., Trevose, Pa., customers are taking home by participating in the company’s Super Sweeps program. Through the program, customers earn points with each purchase and the points are then used to enter the sweepstakes. There is also a daily, online instant win component that offers additional chances to receive prizes. “Our customers keep us going, and we wanted to reward them with something above and beyond the usual incentives,” said Girisha Chandraraj, vice president
Read MoreSAAGNY Announces 2006-2007 Board of Directors
The Specialty Advertising Association of Greater New York (SAAGNY), Montville, N.J., has announced its 2006-2007 Board of Directors. The term for the incoming officers and directors runs to Dec. 31, 2007. The Executive Committee Officers for 2006-2007 are: Mike Schenker, president; Robert S. Schwarz, president elect; Jonathan Riegel, vice president; Brian Seltzer, treasurer; and Brett Schaffer, secretary. Outgoing president Lenore Goldberg automatically moves into the position of immediate past president. Schenker, of Hilton Apparel Group, St. Louis, has served on the Board of Directors since 1997 and has held the offices of secretary, treasurer, vice president and president elect. Schenker has also served as
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