The chief marketing officer of the Atlanta Hawks shared the story of starting her career as the Miami Heat’s first ball girl and making bold moves to reinvigorate a struggling brand.
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Promo Insiders: 7 Bold Predictions for 2026
ASI Media’s editors forecast the year in promo, from tariffs to AI to their choice for Product of the Year.
Read MoreReimagining Print’s Role: Richard Askam on Industry Challenges, Creativity & Future Visions
Warren Werbitt welcomes Richard Askam to discuss the innovative concept of Print Island and its role in connecting the global printing industry.
Read MorePromo Insiders: Build a Competitive Advantage With AI
Sterling McKinley of Clarity AI Solutions, a speaker at the upcoming ASI Show in Orlando, discusses AI’s capabilities as a powerful and essential assistant for small- and medium-size businesses.
Read MoreConvergence Corner: Kate Vanmarum Explains How a Delicious Food Promo Can Start With Packaging
Kate Vanmarum, sales representative for The Promo Addict Inc., discusses finding the right (literal) flavor profile for a campaign and pairing it with creative packaging.
Read MoreTop 10 of 2025: ASI Media’s Podcasts
This year we launched two additional podcasts and touched on everything from print on demand to viral merch moments to high-profile mergers.
Read MoreConvergence Corner: Justin Washburn on Creating Repeat Business in Print & Promo
The owner of Full Throttle Marketing Powered by Proforma says the best thing a distributor can be for a client is a pain reliever.
Read MorePrint M&A Expectations & Predictions for 2026
Printing Impressions Editor Emeritus Mark Michelson and Peter Schaefer, partner at New Direction Partners, discuss some expectations and predictions for M&A in 2026.
Read MorePromo Insiders: How To Build an Authentic Brand With Atlanta Hawks CMO Melissa Proctor
The keynote speaker at ASI Orlando in January offers her top tips for brand relevance and connecting to target audiences in a crowded marketplace.
Read MoreThreads of Change: A Discussion on Gendered Ageism in the Workplace
To round out 2025, co-hosts Kristine Shreve and Cassie Green felt like it was time to share their stories, their journeys, about some of the personal challenges they’ve encountered that have impacted their professional lives.
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