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Editorial Type: Audio

Promo Insiders: How To Build a Brand With Lisa Hu of Lux & Nyx

Lisa Hu, founder of Lux & Nyx, shares her journey from a career in corporate finance to the CEO of her own luxury bag brand with product in both promo and high-end department stores.

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Branding Together: How Creative Merch Sales Strategies Shape the Future of Print & Promo

Mark Pomerantz of SalesWisdom talks about creating demand, building stronger client relationships and why the future of the industry may look more like fusion than competition.

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Convergence Corner: Dave Sarro on Strategy Changes & Modernization

The CEO of PromoDirect discusses the company’s growth from print catalogs to becoming a full-service distributor for the digital age.

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Branding Together: What’s One Merch Mistake Brands Still Make?

Co-hosts Theresa Hegel and Cassie Green asked experts at Kornit Konnections in Hollywood, FL, for their insights.

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Promo Insiders: Navigating Supply Chain Instability With Sunscope’s Dilip Bhavnani

As the war in Iran continues to threaten the global supply chain, Counselor editor Tara Lerman sits down with Bhavnani to discuss how suppliers can keep their heads above water.

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Convergence Corner: Thea Rodrigue & RED Swag Turned a Meeting Into an Opportunity for Fun

The CEO of Red Swag made what could’ve been a dull job something memorable using print and promo.

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Exploring the Super Bowl as a Graphics Print Project

Dan Marx and Toni McQuilken discuss the massive undertaking of producing, managing and installing graphics for the big game.

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Branding Together: How Small Sustainability Changes Can Have a Big Impact

Julie Schneiderman of EcoStiks talks about sustainable merch, a new spin on brand activations, the “Skip the Lid, Savor the Moment” movement and more.

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Convergence Corner: Jill Spencer on Closing the Gaps for Customers

The VP of swag at Radar Promotions discusses how she and her team can offer (almost) anything a campaign might require.

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Promo Insiders: ASI’s New CEO Ashish Mittal Talks First Impressions & Industry’s Tech-Driven Future

As he embarks on his new role, Mittal shares why ASI’s culture stands out, where he sees opportunity in a complex supply chain and how technology – especially AI – can help unify the promo ecosystem.

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