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Editorial Type: Audio

Branding Together: Why Attending In-Person Industry Events Is Still Key

With PRINTING United Expo around the corner, Cassie Green and Theresa Hegel discuss the value of attending trade shows and conferences in the digital age.

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Promo Insiders: Josh Militello on Leading PCNA Into Its Next Chapter

The Counselor Top 40 supplier’s new CEO discussed the opportunities he plans to pursue at the company and what success will look like over the next three years.

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Promo Insiders Deep Dive: The Growing Threat of Natural Disasters

As major weather-related disasters ravage the U.S. and the world, promo companies need to have emergency preparedness and disaster response plans in place.

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Convergence Corner: Katie Grimes Delivers Custom-Made Magic

In this episode of Convergence Corner, the account executive from MadeToOrder walks through a custom order that required a bit of imagination.

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Her Imprint: From Sports Medicine to Screen Print — How Jessica Tillery Found Her Life’s Work in Custom Merch

Jessica Tillery’s path to founding All Quality Graphics wasn’t linear — it was a wildly unexpected detour that turned into a calling.

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Promo Insiders: Revealing Trends From the 2026 Counselor State of the Industry Report

Counselor’s editors discuss surprising shifts in promo’s top markets and the many ways that tariffs affected industry companies.

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Branding Together: Finding Opportunities Within Failures

Colin Sinclair McDermott, the Online Print Coach, talks helping printers learn from the mistakes he’s made over the years and the differences between the U.S. and European print and promo industries.

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Convergence Corner: Denise Gustavson Explains Why Print Isn’t as Scary as It Seems

The vice president of editorial and content strategy for PRINTING United Alliance delivers key points from her ASI Show Chicago presentation.

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Printing’s Alive: Jason Leonard on Generational Shifts, Customer Engagement & Innovations in Print

In this episode of Printing’s Alive, Warren Werbitt and Jason Leonard explore the importance of customer visits and hands-on experiences in the print industry.

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Promo Insiders: The Data Behind Promo’s Uneven Second Quarter

ASI’s Nate Kucsma and Hannah Rosenberger break down the promotional products industry’s 2.5% second quarter sales growth – and why some distributors thrived while others struggled.

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