In this episode, the Redwood Classics Apparel president discusses the opportunities and challenges of upcycling in the promotional products industry.
Read MoreA Pillow That Used To Be an Umbrella? Kathy Cheng Shares Promo Upcycling Success Stories
Editorial Type: Audio
Convergence Corner: Eric Brooks Talks Providing Print & Promo for an International Retailer
The vice president of sales for BrandCo Marketing delves into that and much more when it comes to having success in the worlds of branded merch and printing.
Read MoreEmpowering the Future: Young People in Print
The discussion focuses on the vital role of young people in the printing industry, with insights on the founding of YPIP and its mission to attract youth to the predominantly older industry.
Read MoreASI Media’s Distributor Up-and-Comer of the Year on Growing Sales by Over 300%
Jackson Williams of Counselor Top 40 distributor American Solutions for Business discusses working full-time in college and what it’s like to sell with his twin brother.
Read MoreConvergence Corner: How My Tribe Print & Promo Tells a Story With Its Work
The Native American woman-owned business combines print and promotional products together for campaigns that go much deeper than the ink on the surface.
Read MoreBranding Together: Tips To Help Print & Promo Businesses Blossom
In this month’s episode, we chat with Koell Collins of STBL Strategies about switching between the promo and signage/graphics industries and how to succeed in both.
Read MoreSales Growth Tips From ASI Media’s 2025 Distributor Salesperson of the Year
The BAMKO merch pro, who generated $18.5 million in 2024 promo sales, shares strategies for building a customer base, benchmarking sales, generating referrals and more.
Read MoreThreads of Change: Empowering Role Models in the Printing Industry
Kathy Cheng, president of Redwood Classics Apparel, discusses how role models inspire change in the printing industry. Together with Threads of Change co-hosts Kristine Shreve and Cassie Green, this April 2025 episode explores building a diverse trade show environment, supporting underrepresented communities, and the need for role models.
Read MoreHow Randy Carr & World Emblem Are Mitigating the Impact of Tariffs
The CEO of the Counselor Top 40 supplier gets candid about the upheaval the import levies have caused and how his business is adapting.
Read MoreBeyond Bluewashing: How To Build a Socially Conscious Promo Business
Lindsey Cole of Ethix Merch explains why sustainability initiatives ring hollow without a focus on workers and building ethical supply chains.
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