If acquiring and retaining top talent is more critical than ever, it’s also more difficult. Employees now have most of the leverage, and the print and promo industry faced an uphill battle in attracting talent even before the pandemic. Industry companies need to step up their game if they want to keep valuable employees and bring in new ones…
Read MoreEditorial Type: Best Practices
20 Social Media Post Ideas for Your Distributor Business
One of the most frequent questions distributors ask about social media is what to post. Most tend to have product-centric posts for obvious reasons. And while there is nothing wrong with that approach, social media is an invaluable tool to show what else you bring to the table. Here are 20 ideas you can easily implement…
Read More3 Low Cost Marketing Tactics to Focus On in 2022
Most distributors do very little marketing, if any at all. That said, they know they should, but marketing has gotten very complicated. And with so many channels, gurus and contradicting advice, it can be very confusing to know what to do. If that’s you, keep on reading. I’m breaking down the top three marketing tactics you should implement…
Read MoreHow to Unpack Your Sales Potential for 2022
Considering how 2021 went, most of us won’t have a solid comparative sales history to work from in 2022. But you can still determine the most important part of setting sales goals: potential. The key to sales growth planning, whether coming out of a bullish economy or a collapsing economy, is granularity…
Read MoreTop 5 Reasons You Need a CRM System
If you’re looking to grow, you need to add new clients on a regular basis, so you must always be prospecting for new business. A CRM will help you stay on top of all the touches needed to convert a lead to a prospect and eventually to a client. Here are five ways a CRM can help you be more effective in your sales process and business growth…
Read More5 Reasons for Optimism in 2022
As we look forward into 2022, most experts predict that the headwinds impacting the promo industry will continue, coupled with the latest COVID variants. But at Boundless we are seeing opportunities like never before in our 16-year history. The following signs from our customers make us very optimistic about 2022…
Read MoreHow to Market Without Facebook (and Why You Should Be Thinking About It Now)
For all its faults, I still see Facebook as the No. 1 platform to promote just about anything online. But some of us have become overly reliant on this one platform to meet our needs. How do you market without Facebook? Here are a couple of ideas. And you might not want to wait until Facebook disappears to start using them…
Read More5 Steps to Transform Your Promo Business (by Thinking Like an Ad Agency)
Distributors spend far too much time simply putting logos on merchandise and calling themselves marketers. This is an enormous problem—one that the supply chain stresses are only serving to exacerbate. However, distributors can follow five steps to create magic for their clients by thinking like an ad agency…
Read MoreSometimes We Need to Hear ‘No’
Most of us sales and business development types don’t like to hear the word “no.” I get it. But sometimes, us management types need to hear “no.” Let me explain. I recently asked our administrative assistant if she would help with a new project. She replied with an emphatic but polite “no.” The truth is that she was correct…
Read More8 Simple Steps to Protect Your Distributor Website From Hackers
The recent GoDaddy security breach exposed over a million users’ websites and email accounts. Keeping your online properties safe is one of the most important things you can do to protect yourself and your business. The good news is, there are a few things you can do that don’t involve that much technical know-how…
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